Tag: internet

  • Ten Principles of Future Branding

    Ten Principles of Future Branding

    The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]

  • Reach out and create something beautiful!

    Reach out and create something beautiful!

    You have something called the Internet in your pocket and inside your computer. Through this fantastic invention you can reach anyone anywhere in the world whenever you want. If you got a dream to do something, produce something and create something that makes a change first and foremost in your own life, but maybe in […]

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • Future brands are like icebergs

    Future brands are like icebergs

    We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that surface the total mass of the iceberg is hidden. In fact 7/8 of the iceberg is hidden […]

  • 33 491 viewers and 1 year later. This wednesday it's time for Webbdagarna again.

    About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year was “2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote […]

  • Dear Saab. Your Site Sucks

    Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then […]

  • Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future

    Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]

  • Google ads another weapon in the fight for change

    Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about. I […]

  • Idag är jag intervjuad av Dagens Nyheter

    För någon vecka sen stod jag på en brygga ute i skärgården och lade till med båten när Jenny Stiernstedt på Dagens Nyheter slog en signal och undrade om jag kunde uttala mig lite om människan, internet och framtiden. Shoot! sa jag och idag publicerades intervjun på DN’s nätupplaga.

  • The checkbox model for monetizing your web applications business online

    Whatever you do online, make sure you provide a value that is relevant to people who might want to use your service. By doing so you’ll generate more traffic, more buzz and finally a higher SEO ranking. Box UK, a web consultancy agency, are living by this simple rule. The blog on their website is filled with […]

  • Get your clown suit ready if you wanna reach out to consumers in 2009

    A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]

  • How much longer can online advertising play hard to get without clients waking up?

    I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]

  • 18 rules the best web developers follow and another 2

    As I’m sitting listening to people on stage talking about viral communication a great post flips by in my RSS reader. The post talks about 18 rules that the best web developers follow. The list is a great compilation of what’s important. Still I’d like to ad two rules.  Hey, before you read – feel […]

  • Internets historia

    Den här veckan är jag bland annat på Stockholms Universitet och pratar om digital kommunikation. Därför hinner jag inte riktigt med att skriva så mycket som jag vill här på bloggen. Men, passar ändå på att bjussa på gårdagens presentation om Internets historia och framtid. Ett urval av viktiga händelser som kommer påverka hur vi […]

  • A poster that I like

    Yahoo Pipes. A great tool. Right now I’m finalising my design RSS feed project where I’m putting more than 80 design blogs into a pipe and then after some filtering I can keep track of all 80. Sweet. Then as I tried it out today, out came a poster from a blog called DesignNotes. I […]

  • How important is social media technologies for business among the Fortune 500'

    Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again. The answers above are taken from ‘Social Media in the Inc. 500’ – first statistically significant, longitudinal studies on the usage of social media in corporations. The new study is made by The University of Massachusetts […]

  • What is this Social Media?

    Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn. Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very pedagogic way. I liked it, so I blogged it. […]

  • Football Freestyle SM has come to an end

    Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle.  This project is extra dear to me as Stadium really listened and we got them to try social media in the way […]