Tomorrow our TVC for Ladbrokes goes live on TV in Sweden, Norway and Denmark.
The brief was to position Ladbrokes as the main challenger to the monopoly in Sweden. .
Two of many cool features.
– Ed Stoppard who plays the lead role in the TVC is english and doesn’t speak nor Swedish, Norwegian or Danish.
– Play the sound backwords…and find out more 😉
Here’s the TVC if you miss it on TV the next couple of weeks.