Blog of Johan Ronnestam

This is the blog of Johan Ronnestam.
Find out more about Johan on Ronnestam Creative Studio

  • Creating Content That Moves People: Lessons From the Masters 2023 Video

    Creating Content That Moves People: Lessons From the Masters 2023 Video

    As a copywriter, marketing director, or golf enthusiast, you know that capturing the essence of a momentous event through words and visuals is no easy feat. But when it’s done right, it’s pure magic. The video of the first day at the Masters 2023 in Golf is a masterpiece that perfectly captures the excitement, anticipation, […]

  • AI and Chat GPT4. To be or not to be?

    AI and Chat GPT4. To be or not to be?

    Artificial Intelligence (AI) has been progressing at a remarkable pace in recent years, and Chat GPT4, the latest development, is no exception. While some eagerly await its open release, others call for its prohibition. How should we view this emerging technology? As with any innovation, it’s crucial to examine Chat GPT4 critically, considering the ethical […]

  • Build your brand stronger than ever. 9 things to think about!

    Build your brand stronger than ever. 9 things to think about!

    In today’s competitive market, building a strong brand identity is crucial for businesses. This blog post highlights nine key components that are essential for creating a successful brand, including authenticity, sustainability, design quality, innovation, grassroots movements, differentiation, creativity, brand expression, and strategic financial management. By making sure these components are part of your branding strategy, […]

  • 10 years ago I made some predictions. True or false?

    10 years ago I made some predictions. True or false?

    Hey. As you know I’ve been writing my blog for quite some time now. Every now and then I’ve boldly stuck my nose out and predicted the future. But how right am I? Well, today we’re going to find out. As we all know, predicting the future is a risky business. Back in 2013, I […]

  • Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals

    Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals

    Today, I was listening to a live cast by Jesper Åström titled ‘Defend your brand budget’, where he and Rodrigo Pozo Graviz discussed the importance of branding in the context of SEM/SEO and marketing campaigns. While their insights were valuable, I couldn’t help but feel that there was a missing piece to the puzzle – […]

  • Here’s to Loyalty!

    Here’s to Loyalty!

    Loyalty. The One Word You Should Remember to Succeed in Branding In today’s world, branding has become an essential part of any business. It helps businesses to differentiate themselves from their competitors, attract and retain customers, and build a strong reputation in the market. And to succeed in branding, there’s one word that you should […]

  • Wanna become a good at playing golf?

    Wanna become a good at playing golf?

    – Well, you know what to do: You read everything you can, take lessons, get new clubs, watch YouTube tutorials, buy the streaming golf TV package, become a member of a good golf course, find yourself turning the living room into a putting green and you know exactly what to wish for when Christmas comes. […]

  • Case: The branding and launch of BAUX Acoustic Pulp.

    Case: The branding and launch of BAUX Acoustic Pulp.

    The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX.  When me and my co-founders started BAUX, we had a simple idea; That acoustic materials […]

  • Hey world, this is BEU Watches.

    Hey world, this is BEU Watches.

    BEU Watches is finally live. When I first dreamt of BEU two and a half years ago it wasn’t yet a watch, but a manifesto I had written and pinned to my wall. It finally put into words a very simple but profound message that’s been guiding my life for a long time. A message […]

  • Things I do to feel alive & productive.

    Things I do to feel alive & productive.

    Some of you reading this know me. Some of you don’t. Few people actually know me well enough to know how I live my life so I thought I’d share some of my daily routines. I get up early 365 a year. A couple years ago a good friend of mine, Jacob Wismar, told me he […]

  • Introducing ROST Studio.

    Introducing ROST Studio.

    About 8 years ago I first met Daniel Stridsberg. At the time up and coming designer at digital producer Britny. We hooked up and started doing projects together. Daniel as a wild yet into details pixel loving designer and me as Creative Director and Art Director. Together we delivered some great results for strong Swedish […]

  • Branding is like raising a child!

    Branding is like raising a child!

    Branding is like raising a child. You’ve gotta have a clear vision of where you’re aiming yet tackle to new situations every day. Adopt to the changes in the world. Have tons of fun but never at the expense of your vision or values. Every now and then there’s a crisis. But that’s fine too. […]

  • When you are tired – run!

    When you are tired – run!

    When you are tired – run. When you are scared – charge. When you are exhausted – boost When you fail – fail again. When you fail – try harder. When you worry – care less. When others worry – don’t care at all. Live. Play. Move.

  • AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

    AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

    The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand  in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that […]

  • The Kinnarps stand 2017 – Editor's Award for Best Stand.

    The Kinnarps stand 2017 – Editor's Award for Best Stand.

    After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps Stockholm Furniture & Light 2017 stand. This is the short story about that project. I early explained to Kinnarps that in […]

  • Sharing some of my thoughts on viral marketing – The Viral Triangle

    Sharing some of my thoughts on viral marketing – The Viral Triangle

    Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]

  • Follow your inner voice!

    Follow your inner voice!

    When you seek to brand a company, product or service you always start with the reason for being. In the same way you should always look for your reason for being when you think about your next chapter in life. Not which company you aim to work with or business idea you want to bring […]

  • Ten Principles of Future Branding

    Ten Principles of Future Branding

    The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]

  • Think it's about winning? Think again!

    Think it's about winning? Think again!

    People struggle to get ahead of people. In sports, at work, in business, in school and everywhere else. But don’t bother. Life isn’t about winning or getting ahead of people. Life is about evolving and getting better at things, not in comparison of others but in comparison of yourself. But, don’t aim to win. Mastering something might […]

  • Reach out and create something beautiful!

    Reach out and create something beautiful!

    You have something called the Internet in your pocket and inside your computer. Through this fantastic invention you can reach anyone anywhere in the world whenever you want. If you got a dream to do something, produce something and create something that makes a change first and foremost in your own life, but maybe in […]

  • A Google Keynote – Future agency branding

    A Google Keynote – Future agency branding

    Today I’ve been in Amsterdam delivering a keynote at the Google Partner Summit at the Kromhouthal venue. Google asked me to get on stage and deliver my thoughts on how one should brand it’s agency in the future. As always I don’t belive in quick fixes. I delivered a keynote sharing how technology and especially mobile and the […]

  • Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?

    This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]

  • Future Office Space? Karim Rashid, Mine and Others Point of View

    Future Office Space? Karim Rashid, Mine and Others Point of View

    Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation and the behavioural changes in its wake? These were questions they asked Karim Rashid, one of the worlds most renowned Industrial Designers, Swedish […]

  • Google exactly what you're thinking!

    Google exactly what you're thinking!

    As I travel the world both in business and for pleasure I end up speaking about ideas. People who have ideas, want ideas, heard an idea or would like to have an idea. These conversations gives me so much energy. People all over the world are craving to invent things, start a business, solve a […]

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • 10 things I've done wrong in branding projects and that you can learn from

    A brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot. I’ve had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts and future strategies. I’ve created and launched new brands […]

  • How I would run an advertising agency today to prepare for tomorrow

    We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]

  • BAUX, Branding & the Acoustic 3D Pixel

    BAUX, Branding & the Acoustic 3D Pixel

    As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we’ve set out to create a sustainable global design brand set out to rejuvenate the construction industry. Friends of mine were somewhat puzzled when I told them what BAUX […]

  • Future brands are like icebergs

    Future brands are like icebergs

    We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that surface the total mass of the iceberg is hidden. In fact 7/8 of the iceberg is hidden […]

  • Populism in politics is just as bad as populism in branding.

    Populism in politics is just as bad as populism in branding. Let your brand activities constantly reflect your brand vision, values and platform – not how you temporarily think you can win new prospects and please existing ones.

  • A prototype – SJ and a journey into the future

    A prototype – SJ and a journey into the future

    You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]

  • The Story Of BAUX Acoustic Panels

    The Story Of BAUX Acoustic Panels

    About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér founded a company called BAUX. Our idea was to create sustainable building materials that would be surprisingly functional and […]

  • Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]

  • My first tube – The nirvana of surfing

    My first tube – The nirvana of surfing

    Mentawai is considered one of the worlds best places to surf. Earlier this year in February I had the privilege to spend two weeks there at a surf camp called Pit Stop Hills. This first class camp run by Paul Clark and his fiancé Megan Devine sits on top of a hill right in front of […]

  • 2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    Jag hade för ett tag sedan förmånen att sitta ned och diskutera framtidens skola med Karin Nygårds. Karin rankades 2014 av Computer Sweden som en av Sveriges mäktigaste IT-kvinnor (39), blev bland annat vald till årets punkare i skolan 2014 och var en av dem som Stefan Löfven bjöd in för ett samtal om framtidens […]

  • Branding is all about making people smile or cry

    Branding is all about making people smile or cry

    The one thing that should direct all your branding activities is exactly that. Make people smile or cry, crying as in touching someones heart. To many communication activities go by without anyone caring for them or the product they communicate. Here are 7 quick ones on branding: Create products or services that solves a real problem that matters to […]

  • Let me introduce BAUX – Let's Build!

    Let me introduce BAUX – Let's Build!

    Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of […]

  • 60 seconds of pure passion

    60 seconds of pure passion

    Just home from a weekend in St Anton with the mountain guides at Piste to Powder. Above says it all:

  • Unstad, Lofoten. A place I'll come back to.

    Unstad Beach. A nice wave breaking. Last weekend I was away on a brand journey to Unstad, Lofoten with Swedish fashion brand Mountain Works. I’m one of the partners of this small yet well known Swedish clothing brand and now it was time for our first ‘Brand Lab’ trip. This is a concept I’ve created […]

  • On the future of Apple and iOS7

    Yesterday I installed iOS 7 on my daughters iPhone. Shortly after she came up to me crying. I asked her what was wrong? – It’s so ugly she said. What is? – Everything daddy! This morning I woke up early and had some fun in photoshop. Is this the future of Apple?

  • Case: Turning a legendary golf course into an icon – The Ullna Golf Club rebranding project.

    Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed in 1981 by the late Mr. Sven Tumba, a Swedish sports icon and golf pioneer and the same year in August, […]

  • Case: The Marginalen and Fredrik 'Benke' Rydman story continues.

    As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the […]

  • Budweiser understands future communication is all about innovation

    Living in a connected world where information is accessible 24/7 and shared by everyone through social networks means you’ve gotta spend more money on your product to make sure you’re on top of the competition. In all its simplicity I think this new Budweiser can shows what it’s all about. At first glance a 10° […]

  • Why design is essential to future branding

    Why design is essential to future branding

    I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track. Why is design an essential part of […]

  • The Oracle says:

  • What comes after Facebook? A social world?

    Almond Butterscotch named his photo Connected and lonely That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort […]

  • Change starts with a knife!

    The food industry keeps on spending money on products that saves us time. Fast food, pre cooked food, half fabricates, frozen food etc etc. It’s easier than ever to distance ourselves from the fact that we are using up natures resources faster and faster. If we keep it up we’ll be in big trouble sooner […]

  • 33 491 viewers and 1 year later. This wednesday it's time for Webbdagarna again.

    About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year was “2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote […]

  • Fulfil your dreams by not thinking like other people. Learn from Mike Basich!

    Way back in Tignes. Me, Tina, Andy, Mike and Greger in front. Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in […]

  • The Oracle says:

  • After 3D comes 4D

    A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the […]

  • Here you go. My Netvibes feeds again!

    Netvibes. Still my favorite feed reader.  Back in 2008 I wrote a blog post telling you how I used Netvibes to monitor tons of blogs. Then in 2011 I wrote a blogpost teaching you how I “stay ahead of the competition“. Now the time has come again to share some love. I’ve uploaded my updated XML […]

  • What makes people take action?

    The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than […]

  • How to think when recruiting social media experts for your brand or company

    Mother Teresa knew social media long before it existed! Tons of brands are recruiting social media experts. Here’s a little something for you all to think about. A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express […]

  • GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality

    Would you wear a pair of these? I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but […]

  • Still valid. Top 10 blog posts on future branding and communication.

    In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old […]

  • The future for brands and companies looking to survive and thrive

    Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that […]

  • Jetlagged.

    I’m taking part in this #Blogg100 challenge that means I’m supposed to blog once a day for 100 days in a row. I’ve just travelled for more than 24 hours and I’ve gotta get some sleep. This means that this blog post is all you’ll get from me today. See you tomorrow!

  • Digital takes direct out of Direct Marketing

    The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. […]

  • Don't fall in love with technology. Fall in love with humans!

    Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No […]

  • Content made for attention vs content made for relation

    Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up […]

  • Beauty is a beast!

    I’ve written about surfing before and why I love it. I’m not sure I’d be that thrilled to paddle into this though! The video shows Teahupoo on Aug 27th 2011 during the Billabong Pro. Many calls this the biggest and gnarliest Teahupoo ever ridden. The French Navy even labeled this day a double code red […]

  • The most worthless question and the question to die for!

    What are you doing tomorrow? Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey […]

  • My equipment list for the 110 km ultra run in August

    You might have read my post on me becoming an ultra runner. In August this year I’m about to challenge myself beyond anything else I’ve ever done from a physical point of view. Read about the ultra challenge in my other post. Today however I thought I’d share what I’ll bring to the starting line […]

  • Putting Sweden on the map at LeWeb 2012

    A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell yes” she also asked if I would consider developing a communication concept for the event. “Hell yes! once again”. The […]

  • In 10 years from now you will…

    …have the opportunity to be a passenger in your own driverless car. …own storage of material for your 3D printer. …not need to carry a credit card. …have two or three mobile phones or whatever you’ll call them. …control all electronics in your house with your mobile. …be talking to a Japanese in Japanese without […]

  • Monkeyfy your brand!

    Remember that first slide of yours? Ever tried an iPhone? When you first did, did you have to read the manual? Nope cause Apple builds their stuff for the monkey brain we’re equipped with. It was configured some

  • Thank you Instagram. Here are 21 personal favorites from my own feed.

    My first ever photo published on Instagram June 11th, 2011 I’d like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier but didn’t really have the energy to start posting […]

  • Why I blog.

    Now this is just a nice picture from Hawaii covered with a statement. Nice huh!? An old friend of mine asked me the other day. “Why the hell are you writing a blog for?” I answered: I first started to write a blog in 2002 when I first heard of the concept of blogging. At […]

  • Introducing Kidomatic without in-app purchase and Pop ABC Lower Case

    The latest collection of apps from JAJDO Just before christmas last year my company JAJDO launched Kidomatic. It was our first app that featured in-app purchase. Kidomatic wasn’t one of those apps that let you buy things over and over again. We simple packaded 5 different cameras for kids into one app. However, lots of […]

  • The three components of future brands

    Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]

  • On this day.

    Today my beloved daughter Ebba turned 8 years. It’s scary how time flies. Woke her up at AM 0630. We had a lovely morning with a small celebration before school. Ebba 8. I love you! Then off to the south parts of Stockholm. Had a great morning meeting with Fredrik ‘Benke’ Rydman. We’re planning

  • Reference stand in your way for future success

    Jan Boklöv hade a totally different idea on how to do ski-jumping. At first he wasn’t aloud to jump V-style even though he flew a lot longer. Finally people had to give in and he changed the sport. One of the most common responses one gets when presenting an a brand new idea or outlining […]

  • Do you remember what…

    …sport you loved when you were a teenager? …name your first love had? …your favorite playground looked like when you were a kid? …games you used to play after school? …your favorite color was when you were young? …music you listened to? …how your childrens room looked like? …authors you used to read? …color your […]

  • Deciding on things in a creative process. 5 things to think about.

    Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can.  I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the […]

  • When labels become art. Stranger & Stranger is better & better.

    Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands on a bottle of Compass Box. My personal favorite is Hedonism. The other day I ran […]

  • And here comes the sun

    The Sun and my youngest daughter Linn. Two sources of positive energy! This week has been quite a ride between great things and not so great things. I guess in one sense a week like any other but in another week like no other. As my mind was lost somewhere suddenly a bright light appeared. […]

  • The constantly growing world of inspiration needs to keep growing. Sharing is caring!

    Fashion de’luxe! Today I was looking for some ideas on Down Jackets (as I’m a partner in a clothing brand…will get back to that another day ). Google. Push. Search. Bang. My browser explodes with all kinds of wonderful inspiration. A couple of clicks later I’m reading this Frensch blogger on clothing that have posted […]

  • Wanna be an entrepreneur? Here are 10 things to think about!

    Tons of people I meet tend to be envious of the entrepreneurial life. There’s this fantasy about leading a life that you, and no one else, control. People who are hired always seem to be looking for the next move. Very few actually seems pleased about working for someone else. Then of course there’s people […]

  • Becoming an Ultra Runner?

    I’m a ‘challenge-me-kinda-guy’. In 2011 year you might have read my blog post on my Enduro adventure on Gotland. (in English via Google Translate here) It was a blast. Frightening but a blast. It was definitely one of my biggest challenge in my life. Then last year passed without any extreme physical adventures, except for […]

  • Does your brand make people talk? Answer these 10 questions honestly!

    GoPro. A brand that emotionally breaks through the buzz with all their communication. Here worn on my helmet in St Anton Breaking through the buzz today is not easy. Everyone is looking for that golden solution that will make their brand go viral. We’re exposed to thousands of brands daily and very few actually makes […]

  • Why I love surfing

    Self portrait from Easky, Ireland in october 2012. More than 20 years ago my good friend Mathias Wiberg asked me if I wanted to tag along to Easky, Ireland and learn how to surf. I was in the middle of my snowboard career and surfing felt like something I really wanted to learn how to […]

  • Get great music for your videos

    Ever run into the problem of uploading a video to Facebook or YouTube and getting it stopped because of the music you’ve chosen? Here’s a saturday tip: In the future. Pick music that is published under the Creative Commons licence. Find great sites over at Creative Commons own website here. My personal favorite is Free […]

  • Hello from St Anton and a comment on bringing technology into nature

    Me looking into the camera on the top of Valluga before heading down an extrem run.  Right now I’m spending four days in heaven. Together with some friends and I’m St Anton skiing some of Europe’s best powder. We got our two mountain guides with us and we’re exploring every part of the

  • Dress your brand in quality…not quantity, when content explodes online.

    Over the years I’ve spoken and written tons of times of the importance of content. The online world has been a Klondyke for people who early understood that when content is free to publish content will also be what drives traffic. And as most

  • Finding your voice after keeping quiet. #Blogg100 here we go.

    Fredrik Wass, Swedish blogger, freelancing journalist, thinker and speaker set out on a mission last year. He set out on a mission to write 100 blog posts in 100 days. He called the project #Blogg100. Already then he urged people to join in. Now a year later he called out again and asked people to […]

  • Kidomatic – The Friendly Camera. JAJDO's latest app for those of us called kids

    Yesterday was a big day for JAJDO, the mobile app company I’ve founded with Jonas Theder and Andreas Wålm. We successfully launched our next app, or actually we launched another five apps at once. The new app is called Kidomatic and it’s a camera app made for the iPhone, iPad and iPad Mini. The Kidomatic […]

  • Ett nytt lyxigt experiment

    This is a blog post in Swedish about a new start-up I’m heading aiming to establish a luxury blog in Sweden. Lyx är ett sånt där ord som skapar oreda. Vissa blir alldeles till sig av lycka medan andra blir mer eller mindre förbannade. Lyx lämnar dock ingen oberörd, det är spännande. Mer eller mindre […]

  • Case: Let's Bank with Fredrik 'Benke' Rydman and Marginalen Bank.

    If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as […]

  • Finally live. JAJDOs next app – Pop ABC. It's poppin' fun!

    Today is a great day. I’m really proud to announce JAJDOs next app – Pop ABC. We’ve really been struggling to get this app out there. The app has been almost ready since before the summer but as always things take more time than first expected. However, we’ve learned a lot and now once it’s out there […]

  • Fråga till Framtidskommissionen: Hur möter vi en jobblös framtid?

    Häromdagen fick jag ett mail från Anton Johansson. Han frågade om jag ville vara med i en bloggstaffett för framtidskommissionen. Framtidsstafetten är ett försök att bredda framtidsdebatten genom att fånga upp röster, kunskap och perspektiv som behöver höras i det pågående samtalet om framtidens samhällsutmaningar i Sverige. Självklart ville jag vara med. Samtidigt så är […]

  • Det handlar om mina barns framtid. Min keynote på Webbdagarna 2012.

    (Sorry guys and girls. This is in Swedish) Hur ser sverige 2025 och vilket samhälle ska våra barn leva i? Den frågan har jag ställt mig förut och nu var det dags igen. Igår hade jag den äran att vara avslutningstalare första dagen på Webbdagarna 2012. Magnus Höij och IDG som annordnar konferensen frågade mig […]

  • There are no High Streets on the internet.

    Now that’s your future challenge. That’s the problem that defines the requirements for digital brands. In the real world you’ve got great locations and shitty locations. Let’s say you wanna open a coffee shop. If you place it on the High Street you’ll be sure to have clients dropping by. As long as you do an ok […]

  • Got Kids? Get Culture! Introducing Buildo Museum.

    Today is a great day. Over at JAJDO we’re releasing our third app. Buildo Museum is aimed to get kids all over the world interested in culture. Get your free copy in the appstore before the 6th of febrary!

  • Gotland Grand National 2011. Ett av mitt livs största utmaningar.

    This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National. För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • Merry Christmas from me and the JAJDO team!

    One day left. What’s up with this time thing. It felt like we passed midsummer only days ago. Scary! I want to wish you all a Merry Christmas and a Happy New year. I’ll also take the opportunity to tell you that over at my other company JAJDO we’re giving away our apps for free […]

  • History in the making

    Earlier today we (my other company JAJDO), launched our second iPad and iPhone app. This one is called Buildo History or as in the picture below if you’re Russian. (we’ve translated it into 18 languages) Buildo History. This one translated into Russian. This is the second app in the Buildo Series. Our idea has been to create […]

  • Say no more!

    The first app that my mobile app start-up JAJDO released last sunday, Buildo Rescue Sticker book, suddenly turned up in the New and Noteworthy section in the Apple app store. This is off course great news! There’s more coming soon! We’re VERY honored about being featured here! Nothing more to say!

  • Case: Revamping Vasakronan. Swedens largest property brand.

    Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]

  • Proudly presents: Buildo Rescue from JAJDO

    Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to fine tune the assembly line but we’ve finally made it. Our first app is live in the […]

  • 24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!

    (This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av […]

  • Thank you Steve!

    Steve Jobs. The ultimate source of inspiration to me and many of us all. Thank you for sharing your life with us!

  • If you wanna be my brand!

    If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will […]

  • Continuing building the Marginalen Bank brand with a new commercial

    As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in […]

  • Passion Makes You:

    My daughter Ebba has a passion for Swings. I have a passion for Instagram. Run a million miles Walk deserts Dive to the bottom of the sea Fly to the moon Surf monsters Jump skyscrapers Dance all night Party all day Get a tattoo Kiss first Do stupid things Do bad things Do good things […]

  • Answering 10 questions about the future of communication (in Croatia to some extent)

    About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions. Before this event I was contacted by the […]

  • Helping The World Is Just a Couple of Keystrokes Away

    Who will you help today? Never forget that helping the world is just a click and a couple of keystrokes away. Visit any of the organisations below now and type away! Kiva (My personal choice today – 115$) Amnesty Red Cross Unicef WWF Médecins Sans Frontières Greenpeace Now get going!

  • Hur följer du bäst konversationen under 24 Hours Live? Så här:

    Du har säkert sett att jag själv och Göran Adlén har kommit på den fantastiska idéen att prata om kommunikation, trender, teknologi, reklam, design och massor av andra aktuella ämnen oavbrutet i 24 timmar i sträck på Clarion Sign Hotel nu på fredag den 6:e maj. Och som om det inte var nog – Robin Danehav, […]

  • Art, Experiment, Inspiration or Plain Stupidity – Introducing Adlen & Ronnestam 24 Hours Live by Danehav

    Me and partner in crime Göran Adlén, one of Swedens most hired and admired speakers on future trends, had a nice lunch a couple of weeks ago. Half way into a wonderful Pizza at Vapiano we suddenly cracked, what probably is our most stupid or…genius idea so far: “Why don’t we lock our selves up somewhere […]

  • I Am Free. You Are Free. We Are All Free!

    I was born into this world as free as any child. No religion, no political point of views, no ideas about what was right or wrong. Nothing. Just free. And I screamed! Me – around two years old walking our dog named Gorko. Then, just as you, I was brought home, fed, raised and I started […]

  • The Essentials Of Great Branding Building

    There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no […]

  • Tänk om! – Därför behöver vi en kunskapsrevolution i Sverige NU!

    Året är 2011 och jag sitter här tryggt och säkert i lilla Sverige och läser i tidningarna om hur vi skall förbättra våra skolor och säkerställa Svea rikes framtid. Jag funderar en stund på det hela och tänker vidare. Världen krymper fortare än vi tror Tänk om? Tänk om det blir så att jag om […]

  • Stay Ahead Of The Competition – Here is How I Do It.

    Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Here's To The Crazy Ones

    I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To […]

  • Baidu Maps Makes Me Smile

    If you have people smiling after they’ve interacted with your brand I’d say half of the game is won. Just seconds ago I browsed through Visualjournalism where I read a post about Googles Chinese competitor Baidu and their newly launched equivalence to Google Map. Baidu has launched a SimCity styled map engine. It made my day. […]

  • Why You Should Wait To Use Facebook Email

    Yesterday Facebook mail was launched here in Sweden and it’s been said it’ll be a game changer. This morning I had to give it a go. After all, if I’m supposed to use it in one way or another it’s good to know how it works…or not works. After a quick analysis I’d say

  • Future Integrated Communication From A Digital Perspective

    Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]

  • Let Me Introduce JAJDO – A Swedish App Brand For Kids

    We’re four days into 2011 and I’m in Tandådalen, a Swedish ski resort, skiing. Before heading out to rips some snow I thought I’d update the blog with my latest venture. 6 days from now I’m kick-starting my latest company – JAJDO. Sometime last summer after having seen my two daughters rock the iPad an […]

  • How To Successfully Identify A Future Trend

    I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

  • 2010 Is Coming To An End. Here Are Some Things I Did

    Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events […]

  • So What About Volvo? Does Your Site Suck Too?

    Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo […]

  • Dear Saab. Your Site Sucks

    Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then […]

  • Don't Fall In Love With Your History. Embrace Your Future!

    It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if […]

  • How I Create

    When I’m handed a problem, any kind of problem, I learn as much as I can about the subject. I do this as fast as possible as I wanna keep that fire burning. Then I start thinking about possible solutions, draw things on paper, write and design things on my computer and ad shapes to […]

  • Social Media. It's There To Give Your Brand A Body

    We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains […]

  • Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

    The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]

  • The Social Formula For Small Business Owners

    About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

  • Vad var det jag sade – Årets Julklapp 2010 – En läsplatta.

    För nästan precis ett år sedan bloggade jag ut en spådom på Samesamebutdifferent som handlade om läsplattor och deras framtid. Rubriken var ‘Årets julklapp 2010 – vågar vi gissa på en läsplatta?’. Och idag, drygt ett år senare utsåg Handels Utredningsinstitut just läsplattan till årets julklapp 2010. Då för ett år sedan var det många […]

  • Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

    What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]

  • Yvon Chouinard Knows How To Run A Business And It's Not Called Run

    If you are planning to start a company, or maybe running one already then there’s one speech that you just HAVE to watch. It’s this one below featuring Yvon Chouinard, the founder of Patagonia. It’s freakin’ fantastic and appeals to me as an entrepreneur, a human but first and foremost as a father cause if […]

  • I Think I Can Beat Steve Jobs

    I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat […]

  • Life Is Made Up By Small Things That Don't Seem To Matter

    We are born. Even before we’re born our life is being shaped day by day. Every day, every hour and every second life passes by. Sometimes tons of things happens at once and suddenly we notice a shape, we call these shapes memories. But most of the time life is made up by small things […]

  • I Just Want To Be Myself

    Years ago I found myself staring at the wall above my desk. People outside my office ran by, stressed and eager to please their management, dressed by the code and walking the talk. My employer at the time was a financial institute where I was hired as ‘Marketing Manager Internet Related Products’. Only three years […]

  • Common Sense Communication

    In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping. Would you: a) Rethink the layout of your store today b) Rethink the layout of your store next year c) Rethink the layout of your store within the next three years I think the […]

  • Think People Will Read About Your Service? Think Again!

    Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time. Instead. Have a look at these 5 demo videos and […]

  • I Spent The Weekend On An Island And Challenged My Fears

    Yesterday I got back from a fantastic weekend spent on the island of Tjärö, Sweden. Together with another 400 people I took part in something called the Sweden Social Web Camp (SSWC 2010). This morning Swedish TV channel TV4 broadcasted a report made by Lisah Pettersson aka @JournalistLisah featuring a short comment by me. Thanks […]

  • Mitt svar i sin helhet till Tobias Brandel på Svenska Dagbladet

    Today there was an article in the newspaper Svenska Dagbladet where I together with another six people ranked how Swedish politicians behaved in social media. Here is a short post to let my Swedish readers in on the background. Idag hade Svenska Dagbladet en text om politiker och sociala media. Jag tillsammans med Joakim Jardenberg, […]

  • What's Up?

    It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer. My youngest daughter Linn trying out her new […]

  • Talar framtidens kommunikation med Göran Adlén och TrendTV nu igen

    För nästan precis ett år sedan blev jag intervjuad av Göran Adlén, god vän och populär föreläsare. Ämnet då var digitala och sociala medier och hur framtiden såg ut. Sedan dess har jag varit ständig (nästan alla fall) gäst i TrendTV och fått friheten att uttala mig och lite vad jag vill. Nu var det […]

  • When You Want To Communicate Something. Change Perspective!

    Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what […]

  • Control Your Home With Your Mobile

    Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger. The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication […]

  • Yahoo Shares The Love Of Usability

    If you’ve been reading my blog for a while you would know by now that I’m a big fan of sharing ideas and thoughts. Internets biggest contribution to a better world is exactly this – getting rid of protectionism and replacing it with sharing knowledge. Together we can tear down the walls of monopoly built […]

  • I'm On The Jury ›› The First International Social Media Award Show. The Bees Award

    I am pretty darn proud to announce that I’ve been picked as a member on the jury of the first international social media award show for communication and marketing professionals. The award show called The Bees Award will be held in San Francisco on November 9 later this year and it’s open for submissions as […]

  • You'll Be On A Roll

    The future is bright, that’s for sure. At least if you’re into portability and gadgets. This flexible new oled display developed by Sony makes the iPad seem like a brick huh! Fubiz lit up the road this time.

  • De ä mycke nu…

    That is a Swedish saying. It sort of means “I’ve got shit loads of stuff to do” And that more or less sums up why I haven’t blogged the last couple of weeks. Don’t worry. I’ll be back sooner than later.

  • A Sustainable Plan And My Point Of View

    Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again. Their contribution to an often shallow advertising world is driving sustainability. […]

  • Time Replaces Money.

    Another day passes. Tick tock tick tock tick tock tick tock. I don’t know about you but personally being rich is about having lots of time for my family, friends and the things I love. This is what life is all about. I remember way back when I was fresh out of school. When I […]

  • The 10 Commandments Of Future Brands

    There’s a couple of things I demand from brands that make it all the way into my life. It’s really not that hard. It’s just about being prepared to sacrifice your life for what you believe in! A Tweaked Moses with the Ten Commandments by Philippe de Champaigne 1648 from Freechristimages Here are the 10 […]

  • A Brand New Branded Day

    Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake. Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on […]

  • Social Marketing Simplified

    There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow. To succeed in moving your business, communication and advertising into the digital world, ask yourselves […]

  • Open Source Project Shed New Light On Graffiti

    I love the Internet. When I least expect it someone somewhere has spent the last weeks writing thousands lines of code that turns something we’ve all seen into something none of us has seen. Today when I visited JoshSpear I ran into this open-sourced project called Graffiti Analysis by Evan Roth. This is exactly what […]

  • Presenting TEDxViggbyholm 18 April – An Evening About Visualization

    Two days ago I got the news that my application for a TEDx license was approved. My idea is to host an event for around 75 people in Viggbyholm, Täby where I live. The focus of the event will be visualization and how design shape our ideas about the future. The event will be held in Täby, Sweden on […]

  • What Transparency Will Do To Your Brand

    Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google. Have you Googlified your brand and business? A search on your product or service reveals everything there is to be found related to that […]

  • How Traditionalists Think About Social Media

    State your problems first. Then it might turn out social media is not what you need. And if it is. The do something unique made to work. Don’t just treat it like another channel where you can dump your offline activities. A sloppy little drawing I did this morning inspired by the works of Al […]

  • The Essential Guide On How To Start And Configure A Blog That Rocks The World

    I have gotten the question over and over again from people, organizations and brands: “How do we start a blog the right way” – I’ve decided to put my advice into writing. Some of you might think this post is unnecessary. Other people have written about this already. I thought so too until I started […]

  • Simon Pestridge From Nike Make Future Advertising Sound Simple

    Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack. I have just gotten of stage in Tallin, Estonia after speaking […]

  • The Power Of Participation – The Ushahidi

    Every now and then when I spend time online I find things that make me shiver cause they’re so freakin cool. Today I found an open source project that matches that description and I’d like to share it with you. It regards an organization called Ushahidi and their kick ass crowdsourcing platform. Ushahidi, which means […]

  • Lightbulb Packaging. If They Can – You Can Too!

    People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 […]

  • Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future

    Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]

  • 4 Exiting Speaking Appearances On Marketing, Social Media And Future Communication

    Right now I’m trying to find the time to finalize a couple of posts hidden among my drafts. However I’ve got a quite tight schedule right now with 4 exiting speaking appearances (and another 4 closed ones) where I’ll be speaking about future communication, social media, branding and creativity the coming 2 weeks. So, if […]

  • Ask Yourselves These 10 Questions And Then Go Off Conquer The World

    Whatever you do and whatever you intend to accomplish in life one thing is for sure. It should be something you’re passionate about. Ask yourselves these 10 questions and if your answer is NO to any of them – quit and do something else. Am I doing what I love every day? Am I doing […]

  • Turn Your Business Into A Smarter Social Business

    A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for […]

  • 3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

    Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]

  • Microsoft Advertising And Indikat Says I'm Good At What I Do. Thank You!

    I am a Swede. We’re not supposed to say we’re good at something. In fact even when others say we’re good we’re not supposed to say that either. We even have a name for it – ‘Jantelagen‘. But I’m not like other Swedes and on top of that I’m pretty darn proud about the fact […]

  • How To Win And Keep A Client

    Winning clients is hard. Keeping them over time is even harder. Many of you might read this blog in order to do just that – win and keep clients. Then let me share my point of view on the subject. How to hit your target Innovation is what awards you with new accounts. This is […]

  • Canon Digs Into The Vimeo Video Community

    While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo. The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily […]

  • Now I Need Your Help!

    I believe in the saying – ‘Sharing is caring’ and most of the post on this blog is about just that. Trying to get my head around things that could help brands and companies to outperform themselves. Now I need to cash in some of that sharing and the currency is cudos – your vote! […]

  • "It's Gonna Change The Way We Do The Things We Do Everyday"

    Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you […]

  • These Are The Reactions You're Looking For When Launching A New Product

    I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades. This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences […]

  • Social Media And Our Beloved Europe? The Truth Or At Least Part Of It.

    Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe. As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media […]

  • How To Create A Great Ad For A Beer Brand? Easy! – You Don't!

    So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to […]

  • Come On Over and I’ll Print A Lasagna or Pizza For Dinner!

    I spent far to much of my youth riding my snowboard, so getting me into MIT would probably involve both bribes and plastic surgery. But if I had, the MIT Media Lab is for sure the place to be if you wanna tap into the future for real. Hidden in room 320 you’ll find Pattie […]

  • Winners of the Book on Top 10 Posts on Future Branding

    Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy

  • Take Me Home Now!

    Those are the words the packaging of your product should whisper over and over and over again. The customers immediate response should of course be – I want to live the rest of my life with you no matter if it will make me go bankrupt! This is exactly what Soon Mo Kang’s Tea Bag […]

  • Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.

    Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • Waving Good Bye To 2009 – Google Waving That Is!

    Who said Google Wave couldn’t be made to good use. Hmm…I sort of did at this networking meeting the other day when we talked about the biggest fails of 2009. At least we haven’t seen that many good cases yet but of course they will follow. Whirled Interactive (same guys who gave us Pulp Wave) […]

  • Successful Culting of Brands: 10 Easy Steps – A Book Tip & My Reflections

    One thing I love about the internet is the fact that suddenly you find things that haven’t surfaces for many years. Last week, thanks to AdLab I got word of a book by Douglas Atkin – ‘The Culting of Brands’. Douglas wrote this book back in 2004 but as I’m reading it I’d say it’s […]

  • 10 Packaging Concepts That Bring Boring Objects & Products to Life

    I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today. When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I […]

  • Google Introduce Live Search and Augmented Reality With Google Goggles

    Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream. Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s […]

  • 10 Reasons Why The Screens Are Coming in 2010

    The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’. A couple of month back I got my Amazon Kindle. I blogged about the Microsoft […]

  • What Does The New York Times Know That We Don't?

    A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on […]

  • A Larger-Than-Life Multi Touch Experience That Will Blow Your Customers Away

    It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space. Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful […]

  • The Boy Who Lived – How a Comic Strip Can Make You Cry

    Today I’m browsing for mood images. My search has led me to tons of newspaper blogs. Then suddenly as I noticed this comic strip below my heart stop for a brief second. This piece of communication is so simple yet so strong. If this would have a been an ad that ended with ‘Send Money […]

  • I'm Not a Blogger. I'm a Logger!

    People ask me from time to time why I’m a blogger. I tell them I’m not. What I am is a junkie for inspiration and reflection. A quite passionate one too. For me this blog is the ultimate tool to log things that shape my life. Things, thoughts, people, objects and so on. I don’t […]

  • Couldn't Have Said It Any Better Myself – Gary Vaynerchuk Throws It In Your Face

    Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job? Among other things I […]

  • Surf's Up! Or…Are You Having Problems Getting Waved

    You might be one of the lucky ones finding yourself logged into your brand new Google Wave account? Then you, just like me, might also think something must be wrong with you since you’re not getting what all the hype is about. Google themselves has launched a couple of videos showcasing the possibilities with the […]

  • The Future Is Not a Game. Or Actually It Is – The Superstruct.

    The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal. By playing the game, people help The Institute for Future chronicle the […]

  • Do something great this saturday morning!

    This morning I’ve spent some time on Kiva.com relending money to entrepreneurs across the globe. The last thing one is told to do is to introduce Kiva to my friends and by doing so help Kiva reach more entrepreneurs. Since I’ve got a blog with some traffic I thought I might as well paste the […]

  • Mary Meeker Delivers the Hard Facts in Your Face

    Last week I got hold of this presentation held by Mary Meeker, Managing Director Morgan Stanley at the Web 2.0 Summit San Francisco. It’s one of the more important time stamps I’ve seen the last couple of years. This one was created two days before Apple reported on their second quarter – beating the rest […]

  • What is shopping? What is branding? What is marketing? Who's the designer?

    If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store. This […]

  • Grandmaster Flash is Game

    The gaming industry is conquering one lifestyle segment after another. DJ Hero is the latest and coolest in a long line of musical games such as Guitar Hero and Rock Band. DJ Hero let’s you rock the party using old style turntables featuring the gaming controls. In a smart move the company behind the game, […]

  • The NEXT Event. Ett tack till er som var där och er som inte var där!

    För er som missade det så arrangerade jag tillsammans med eventföretaget Wednesday Relations ett event förra veckan. The NEXT Event – Directed by Johan Ronnestam, skulle inspirera, lära ut och få oss att tänka till kring morgondagens reklam och kommunikation. Det blev en otroligt härlig dag. Över 270 personer hade samlats på Södra Teatern för […]

  • Optimal Webbnärvaro – Svar till Elias Betinakis

    En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering. En mognadstrappa där översta steget är total digitalisering av såväl affär som, marknadsföring, organisation och operations.

  • I've Said It Before But It's Worth Repeating – We Just Wanna Have Fun

    Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm […]

  • All Your Brands Are Belong To Us

    Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]

  • The Ultimate Mood and Storyboard Application

    Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. […]

  • Here's the latest iPhone app that….naa

    Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.

  • Microsoft Courier makes me go bananas – in a good way

    Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product. But today I ran into yet […]

  • What are people doing online while you're reading this post

    A Tweet from Gary Hayes caught my eye this morning. I followed a link and found this wonderful social media counter. Gary has built and coded this app based on data collected from a range of social media sites. Sit tight and watch the thing start counting. After a couple of seconds you’ll grasp the […]

  • Om du missade Sweet Sunday Web Crunch

    Igår kväll intog jag soffan hos Björn Falkevik, Mattias Östmar och Joakim Nyström. Det var dags för andra episoden av Sweet Sunday Web Crunch eller Geek TV som en del kallade konceptet på Twitter. Geek TV var ett rätt beskrivande namn alla fall på gårdagens ‘TV’ program som sändes live på Bambuser. Under ca 70 […]

  • Min kärleksaffär

    Långt där borta bakom husen vaknar hon. Hon är vackrast av oss alla. Hennes andedräkt är varm och hon ger liv åt allt liv. Hon väljer att dela med sig istället för att ta. Det hade varit så enkelt för henne att förslava oss eller bara låta oss dö. Men hon låter oss vara fria…om […]

  • If we can – let's change it

    I love when people have ideas that change something that’s stayed the same for centuries. This is exactly what Luca Bassani Antivari and Gabriele Pezzini, from Hermés, Pierre-Alexis Dumas from the cool yacht company Wally and Naval architect Mauro Sculli has done with the Why 58. They’ve reshaped my idea what a yacht actually is […]

  • TEDxStockholm and Tales of Passion

    This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future. A great picture by Gitta Wilén from the first TEDxStockholm. Can you […]

  • Microsofts Future Interface Bonanza

    A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]

  • Art, Technology and Nature Combined turns into a Future Innovation

    Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler‘s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing. Thomas […]

  • 21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

    And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, […]

  • Att leva som man lär

    Jag drivs av att få människor att förstå att vi lever i ett nytt kommunikationslandskap som totalt förändrar företags sätt att göra reklam och kommunikation. Det här är min passion! Som en del i min masterplan har jag skapat ett event i sammarbete med Wednesday Relations. Det är en heldag med fantastiska talare som alla […]

  • Mr Shohei Otomo rock my sunday evening

    It’s Sunday evening and I’m spending some time browsing my feeds and maybe finding some last minute stuff for this coming week presentations. Pink Tentacle, one of my favorite blogs that always surprise me with something quirky introduce me to Mr Shohei Otomo – a Japanese manga artist. Shohei’s ballpoint drawings rock! A Geisha playing […]

  • Google ads another weapon in the fight for change

    Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about. I […]

  • Logistics innovated with Augmented Reality

    United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs. It’s smart, it’s branding and it’s innovation! SwissMiss got me hooked up.

  • Idag och imorgon är det REA på framtidens kommunikation!

    Idag är det den 10:e september. Imorgon är det den 11:e. Om du anmäler dig till Next Event innan morgondagen är över betalar du 1990 kronor istället för 2990 kronor. Mer om The Next Event läser du här. Om du undrar varför jag pushar för det hela kan du börja här först.

  • I'm a Leo

    August has already passed and maybe it’s a little bit late for me to share my horoscope. But since I like it I’ll share it anyway. My birthday is the 20th of August and that makes me a Leo. I just loved this portrait found on FFFFound of a Leo and couldn’t find a better […]

  • Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

    For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away. The unexplored room of business development The car industry has access to a very unique […]

  • The old aircraft carrier of traditional advertising is slowly turning 180° in the other direction

    I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication. Richard is right now streaming the opening lesson for the 2009 class of advertising at […]

  • How to innovate a set of icons

    Innovation is a strange thing. The best of innovations usually happens when someone takes something established from the world of culture and ads a twist or adapt it to future needs. Weiden & Kennedy’s great Honda COG pastiche on Peter Fischli & David Weiss’s art expression ‘The Way Things Go‘ is the perfect example on […]

  • Seduce us or excuse us – 11 ways to bring your brand up to date

    We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date […]

  • Sveriges intressantaste talarlista för dig som arbetar med varumärken, reklam och kommunikation.

    Med undantag för något överraskande inslag är talarlistan till The Next Event klar. Jag är så otroligt stolt över att få presentera vad jag tycker är sveriges intressantaste mix av talare inom ämnen som kommunikation, varumärken, marknadsföring, sociala media och reklam. Idag satte vi pricken över ‘i’ på plats när Gunnar Broman, the ABSOLUT man, […]

  • Hey! It's almost five'o clock and it's friday. Watch this one and go home happy!

    Here’s a four minutes and thirty three seconds long video that continuous on my previous post subject. Let’s be humble about the fact that nature has allowed us all to be in control of this planet. Found this one on a young Swedish ‘Berghs’ students blog. – Thank you and congratulation by the way!

  • When I get old…shoot me…into outer space

    Ever since I was a small boy I’ve dreamed of going into outer space and beyond. This video showcases the Ultra Deep Field first discovered by the Hubble telescope in 2003. It’s a four minutes and seventeen seconds long video that will change your perspective on human life, our way of living and our home […]

  • The summer of 2009 is coming to an end. Let's meet this autumn!

    I don’t know about you but I’ve had a great summer. Most of the time I’ve been spending time with my kids but I’ve managed to sneak in some golf, sailing with my Hobie Cat, boat riding in the Archipelago, BBQ with friends and family and above all – time off. In order for creativity […]

  • Lighting up graffiti

    In Paris, France there’s a guy named Aïssa Logerot. He makes all sorts of cool industrial design objects. The thing that got me hooked though was this outstanding LED spray can called halo. The photo says it all. I want one. For what I don’t know but that’s generally how I feel about cool objects […]

  • Can XBOX360 Natal really be this good

    About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A. The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, […]

  • The checklist that will save our world and maybe your brand too!

    Brands all over the world – Google, IBM, Nike, BMW, Porsche, Starbucks, Coca Cola & Levi Straus, they all say the think about sustainability. What about your brand? Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or […]

  • Idag är jag intervjuad av Dagens Nyheter

    För någon vecka sen stod jag på en brygga ute i skärgården och lade till med båten när Jenny Stiernstedt på Dagens Nyheter slog en signal och undrade om jag kunde uttala mig lite om människan, internet och framtiden. Shoot! sa jag och idag publicerades intervjun på DN’s nätupplaga.

  • Augmented advertising will hype your brand!

    The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009. These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a […]

  • Dear The Economist – it’s MY thinking space, not yours!

    Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our […]

  • Event based iPhone applications will move money into mobile advertising

    I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store. There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing […]

  • Here's a flashmob I wish I'd known about

    On Sergels Torg in central Stockholm yesterday. Swedish street dance company Bounce tribute Michael Jackson with this flash mob to Beat It. Found the beauty over at The Girls of Florida.

  • And now for another crowdsourcing experiment

    The Japanese group Sour was about to create a new music video for their latest song ‘Hibi no Neiro’. What to do? Get some fans together from around the world, put them in front of a web-cam and let them co-create the video for you. Once you’re done – put it on YouTube and another […]

  • Here is the brief – Create a freakin’ cool installation that makes people understand that Audi is the shit!

    The 1937 Auto Union Streamliner and R8 V10 on their way to heaven. That is the solution. Gerry Judah knows how to make people go wow. His 44 tonne, 32 meter high installation outside the entry of the 2009 Goodwood Festival of Speed ties the Audi’s heritage together with their present in an excellent way. […]

  • Stage diving big balls that generate sound makes me smile

    Spotted this wonderful video showcasing a series of round balls that generate different sounds as the audience bounce them around. It’s a great ‘stunt’ performed by Intellijel in collaboration with Danjel Van Tijn at the Siggraph 2009. Give people something fun and innovative to interact with and they’ll do just that. Listen to the audience […]

  • It's a animal. No! It's an alien. No! It's a…

    This video showcasing what people believe to be an unknown lifeform of ET origin is spreading like wildfire on YouTube. More than 2 million hits since yesterday. As always we tend to spread classical myths grounded in life more than anything else. I pray to god it’s not a viral campaign for Burger King and […]

  • Studenterna på Berghs intervjuar mig i BerghsLive

    För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.

  • RIP Michael Jackson

    Early this morning I stood in the ‘Story’ bar in central Stockholm and explained to one of my friends what Twitter is all about. As I explained trending topics I noticed RIP MJ hitting the charts and of course Tweeted it myself. Michael had been declared dead only minutes earlier when people went crazy on […]

  • Twitter is turning green for the people of Iran

    The image you’re looking at above is my first page on Twitter when searching for the #iranelection. Notice the fact that a lot of those avatars have turned green? That’s the Twitter way of saying we support your fight for freedom! Sites like HelpIranElection and IranGreenThumbnails help you color yours. CreativeBits provide a set of […]

  • Låt mig presentera the NEXT Event den 8:e oktober av Wednesday Relations i regi av Johan Ronnestam

    Sedan några år tillbaka gör jag då och då gästspel hos Wednesday Relations, ett nätverk för marknadsförare. Där brukar jag ofta tala om internet och hur det påverkar företags och varumärkens sätt att kommunicera i framtiden. Tidigt i våras fick jag frågan från Wednesday om jag inte kunde tänka mig ta ett lite större engagemang […]

  • When I was 5 years old Backgammon was a cool looking game

    I remember when I was about 5 years old, my parents had a Backgammon gaming board in our livingroom and I thought it was a beautiful pattern on top of it but I didn’t have the slightest idea how that game was played. As I was browsing through the most viewed YouTube videos of the […]

  • Göran Adlén intervjuar Johan Ronnestam om framtidens kommunikation i TrendTV

    För ungefär 11 år sedan gick jag in genom dörrarna på IHM business school för att stärka min kunskap inom strategisk marknadskommunikation. Året var 1998 och jag arbetade på Framtidsfabriken med koncept för kunder som Nike Europe, Vattenfall, Bredbandsbolaget, Expressen mm. Ledda av Jonas Birgersson, mer känd för allmänheten som mannen i orange Helly Hansen […]

  • TEDx Stockholm and Richard Gatarski's crowd sourcing experiment

    Mark this weekend in your calendars. TEDx is coming to Sweden and it’s thanks to Teo Härén & Fredrik Härén and Henrik Ahlén who’ve been the driving forces behind getting TEDx here. The first event is beeing held north of Stockholm with about 40 people attending the party and I’m honored to be one of […]

  • Du som inte vet hur jag låter. Idag lördag klockan 14:25 kan du höra & se mig tala.

    Så är det med den saken. TV kanalen Berghs Live hittar du förstås på www.berghslive.com. Resten av tablån för dagen hittar du här. ps. Någon som har Screenflow och vill ödsla 10 minuter på att spela in? (for you who does not speak Swedish. I’ll be attending Berghslive today, Saturday at 14:25 to talk about […]

  • It's friday and I like

    Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days. After that followed a date with Mr Aviation,  Ms Gin Fizz, a dame called Strawberry […]

  • RFID, the next big thing in products…eh…houses…everywhere!

    If you yet haven’t heard about RFID you better click that word now cause in a couple of years you’ll be walking in boots that will either kick you out of the bar or let you pass the queuing crowd. That and what ever you can think of is what RFID will be used for. […]

  • Students get it. When will brands do?

    This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of […]

  • I miss surfing.

    Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest […]

  • I adore a good wine. I love a great design. When these two collide I'm lost in the explosion!

    The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ Today on TheDieline I ran into the company ‘Vintae Luxury Wine Specialists’. Vintae is Spanish based company that specialize in top of the range and luxury wines. Not only do they have a great wine portfolio. Together with Spanish agency Moruba, they’ve designed some […]

  • Here are two art project that shines a light on life and the internet

    Ok, so you’re an artist studying at an art school. It’s time to graduate and you really wan’t some publicity. What do you do? In Sweden a student named Anna Odell, studying at Konstfack decided to shine a light on how the society handles people that are physical disabled. In her piece of art ‘Okänd, […]

  • I'm not your typical Swedish blogger

    The other day Hans Kullin, writer of the excellent blog MediaCulpa, published BlogSweden 4 – his fourth annual blog survey. According to the survey the typical Swedish blogger is a 16 to 20 year old female who reads about 6-10 blogs daily. Not me in other words. Enjoy!

  • Tweet and you shall be followed anywhere…anyhow.

    People tend to share a lot of information online and not the least on Twitter. All that information is possible to access by using the Twitter API. Jer Thorp, digital artist, thought about that for a while and then he decided to extract and visualize travel information from people’s public Twitter streams by searching for […]

  • Why is the Amazon Kindle DX launched by a bookstore and not a leading media house?

    The Amazon Kindle DX with a 9.7″ screen was introduced earlier this week. Today more details came out from Engadget. It looks like million bucks and I love it. Apart from my personal feelings for the thin thing from the ‘jungle’ it also makes me think that we’re now getting closer than ever to a […]

  • Technology democratized creativity

    The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made sure that they make the big bucks while the actual […]

  • In a rational way I should be blogging right now

    I found myself thinking. I need to write a blog post. After some browsing, thinking and searching I came to the conclusion. I don’t feel like writing a blog post right now. Not because I don’t know what to write about. But because I’m not inspired. I may find new energy tomorrow morning. I may […]

  • There’s something fishy going on

    I haven’t really spent to much time blogging about what I’m actually am doing besides blogging. However, for some time now I’ve been working with everything from re-branding, advertising, digital communication to point of sales, packaging and raw problem solving for both Swedish and foreign brands. Some of the projects are pretty darn cool but […]

  • Psst, have you heard…

    Everyone that works in communication shares a wet dream and it spells word of mouth. Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade. […]

  • The power of yes

    Decisions is what life is about therefor decision is what communication is about. Yes. No. Maybe. Look at these three words above. Yes will move you forward. Everything you say yes to will inevitable lead to some sort of learning and ultimately to your goal. No will stop you in your tracks. But as long […]

  • Recruit your own brand army and equip them with grenades, fighter jets and guns…or end up like Domino’s Pizza

    Domino’s Pizza has gotten themselves into a lot of trouble thanks to one of their employees. What’s interesting is the fact that they’ve ended up there even though they’ve done their homework on online presence. What’s lacking is obviously enough brand fans. ReadWriteWeb reports on a video broadcast by two of Domino’s employees. The video […]

  • If Alfred Hitchcock lived today

    As Twitter grows bigger and bigger I came to think of Alfred Hitchcock’s movie The Birds. What looks like a flock of beautiful birds end up being our worst nightmare.

  • The future belongs to cool robots and it scares the hell out of me

    Terminators. Robots created by mankind came to the decision that in order for them to solve their tasks it was more efficient if mankind were extinct. A fantasy or a probable future? The last couple of years I’ve seen lots of videos coming out from laboratories that makes the Terminator future quite possible. I can […]

  • Get your kid high on Scratch

    My parents always thought I spend to much time in front of my computer. Personally I’m afraid my kids won’t spend enough time there. If there’s anything I’m sure of its the fact that kids growing up with a sound relation to computers will create a strong platform for the rest of their life. This […]

  • There’s always room for innovation and here are 35 ways of forcing your brand into differentiation

    I often meet people or brands saying everything has been done and there’s no room for innovation in their bransch. Never, no, not in a million years! There is always room for product innovation. Sometimes all it takes is looking at your business from a different perspective. What the iPhone has done to the mobile […]

  • It's all an illusion

    Here’s a little something for you people out there who forgot to put enough Redbull in your drink tonight. 1. Stare at the image for 10 seconds. 2. Look at something — your hand, a book, your friend 3. Enjoy! Thank you BoingBoing.

  • Mike Arauz got branding of tomorrow wired

    Found that great qoute by Mike Arauz on Advertising Lab

  • It’s really not that hard to win once you're prepared to make a fool out of yourself

    Linus Omark, the 6th most viewed video on YouTube this week. The 6th most viewed video worldwide on YouTube this week is a video showing Swedish hockey player Linus Omark, drafted 4th by the Edmonton Oilers, scoring in a friendly exhibition game against Switzerland. Linus does what every innovator would do – he dares to […]

  • We’re all digital settlers but make no mistake, we'll keep on moving once there is no more gold

    Where are we all heading. Where will we settle, MySpace, Facebook or Twitter? What technology will win? Will we all become iPhone owners or stick to Nokia? PC or Apple? When will we be pleased? Brands are spending millions and millions in order to understand where people are settling down. Once that knowledge is secured […]

  • Sheep condoms…

    I have a Samsung TV at home. I’ve been thinking of selling it. After seeing this viral that I picked up over at AdAge that’s not possible. While we’re at it. Yesterday I spent the morning at an MSN Innovate seminar arranged by Microsoft Advertising in Sweden. There I had the pleasure of listening to […]

  • Tap into the brain of 9 great planners with the help of Leon Phang

    Sometimes I get everyday comments and sometimes I get smart and insightful ones (although I might not always agree). The later kind is not seldom served by Leon Phang – Account Planner over at Jung von Matt Sweden (one of the few agencies in Sweden that get it) and blogger on The Planning Lab. Today […]

  • How to work better by Peter Fischli & David Weiss

    One of my favorite graphical drive thru’s is FFFFound. It’s a never ending source of inspiration. Today I found this image above, originally posted by Today and Tomorrow. It’s been made by Peter Fischli & David Weiss, the same guys that made ‘The Way Things Go’ which was the inspiration for the classical Honda COG […]

  • Emotional vs rational messages in communication during global recession and Nigel Hollis

    Traveling at a 110 km per hour can be good for your brain or bad – you be the judge of that. I’m on my way home from Sälen and since I’m not behind the wheel I had some time over to get one of my thoughts out of my head. Thank god for 3G. […]

  • This dude knows how to change!

    I am away skiing with my family so expect a ‘low frequency week’ when it comes to blog posts. The rule however is: If I’m having fun you should be having fun too! Here we go: After Tweeting this @larsthomsen tipped me about another changeling in the end of a Ted speech. Check it out! […]

  • Please help Mr John Caswell

    I personally love the little things that makes life more fun. This light switch from designer John Caswell would ad more fun to an otherwise dead object. The only problem is that it’s not in production and John is currently looking for a manufacturer. So, if you know or are one. Build it! As many […]

  • The checkbox model for monetizing your web applications business online

    Whatever you do online, make sure you provide a value that is relevant to people who might want to use your service. By doing so you’ll generate more traffic, more buzz and finally a higher SEO ranking. Box UK, a web consultancy agency, are living by this simple rule. The blog on their website is filled with […]

  • Why should I blog about iPhone 3.0 ?

    When so many others has done the job already. Go visit them in english or swedish.

  • The mobile applications of the future…

    This morning I’m reading an article in Svenska Dagbladet about the mobile applications of tomorrow. It talks about the Swedish Mobile Life project supported by Sony Ericsson, Microsoft, Telia among others. About the same time I’m watching this video below where The Mentalists play a cover on the song Kids by MGMT on their iPhones […]

  • Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.

    The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen) All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet […]

  • There's a lot of buzz about Twitter and here's a tip about another 100

    Everyone are going bananas over Twitter and the marketing potential with micro blogging. People who are into it are totally sold. People who are not doesn’t understand jack shit. The thing with Twitter is that you’ve gotta get yourself in there, start listening to the twitter and slowly adapt to a strange new culture. Once […]

  • On my way home from 6 days on Lanai, Hawaii that changed my life

    Me interacting with Mr Dolphin, his friends and family. I have spent the last 6 days on Lanai, Hawaii together with a good friend. We’ve been down here attending Tibco’s yearly conference. He as an employee and me as a guest. The optimum setup for me as I’ve focused more on exploring the island than […]

  • Skittles innovates their brand through the use of widgets and social media

    Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano […]

  • WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

    I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if […]

  • How much responsibility should a brand like Nordiska Kompaniet have?

    In Sweden our finest shopping mall is called NK or Nordiska Kompaniet. NK was founded in 1902 by Josef Sachs and his ambition was to bring together the finest merchandise in the world under one roof. This vision still stands. I today’s morning paper (yep I still read them) this ad below advertised high fashion […]

  • In order to create something timeless you’ve gotta set Megagoals.

    The Lamborghini Miura – A timeless car What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop […]

  • This is how you turn rational information into emotional entertainment

    Formula one may be the most expensive sport in the world and only a few of us will ever steer one of those super cars. This season a lot of new rule changes has been implemented in order to increase the interest for F1. But how do we, the everyday people understand what those changes […]

  • The Swedish Royal Court makes history as they announce the engagement between crown princess Victoria and Daniel Westling

    Today his Majesty King Carl Gustav was proud to announce that princess Victoria was getting engaged to her boyfriend Daniel Westling. This is cool both because it’s time for the girl to get married and the fact that the King did it on YouTube. It’s obviously not only Barack Obama that has gotten the idea […]

  • Toys that makes me go wow

    When I was a young boy my passion among other things were airplanes. Big ones, small ones, fast ones & slow ones. It didn’t really matter as long as they contained some kind of innovation. Sadly most of my favorite ones were military jets. As with many other fields the army were heading the pack […]

  • This weekend go shopping!

    For quite some time now I’ve been thinking about serving you all my favorite style tip. Don’t know why I haven’t taken the time but here we go. There’s a blog out there called the Sartorialist. What began as a way for Scott Schuman to share photos of people that he saw on the streets […]

  • Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

    Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something […]

  • History is being written in more ways than one as Pirate Bay in trial

    Right now I’m stuck in a meeting. But I just have to post quickly about Pirate Bay being on trial i Stockholm. What’s stunning with the whole thing is not the fact that media is following the trial intensely but instead it’s the everyday people who are interested. Pirate Bay has set up a site where you […]

  • New York Times reinvents online newspaper reading with a new skimmering interface

    Yesterday ReadWriteWeb reported on a new article skimmer interface over at New York Times. It’s a stunning new way to let you quick read the headlines of all the latest news from the Sunday Times. The simplicity of this thing is striking yet genius. And as often before it turns out that content, usability and […]

  • You won!

    Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden. Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees and about 500 in the audience you first listened […]

  • 1.5 years has passed since I spoke about 10 trends 2012 at Daytona Sessions and in 1 hours its time again – this time without me speaking.

    The 1st of November 2007 I was invited as one of the speakers at Daytona Sessions Vol 1.. Martin and Rasmus, the founders of Daytona wanted me to speak about digital communication in 2012. Said and done – I pinpointed 8 things that would happen and change digital communication in 2012. My predictions and status […]

  • What the font was that?

    That’s more or less the name of this ingenious new iPhone app that let’s you identify a font purely by taking a photo of it. I downloaded it and tried it – it’s a killer app! As often before it’s Miss Swissmiss that delivered the news about the Whatthefont app.

  • It’s not about learning how to use Social media but instead learning about how to constantly change

    Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]

  • En intervju om sociala media i Radio Kronoberg

    Bilden kommer från Inblicki.se Flickr konto Torsdagen förra veckan var jag nere i småland och besökte Växjö Konsthall. Det var Mikael Berg på Goodrace som hade lockat dit mig och Björn Jeffrey på Good Old för att föreläsa om kommunikation och sociala media. Goodrace hade tillsammans med Jim Davis Labs annordnat en strålande tillställning som […]

  • The last voting hours

    First of all! To all of you who have already given my your lovin’ – THANK YOU! You have turned the first month of 2009 into a beautiful one for me. Keep on recruiting more voters for your favorite Swedish marketing blog! The voting bonanza over at Daytona Yaba Awards (Best Swedish marketing blog) is […]

  • Updated: Dalai Lama joins [did not] Twitter and nothing will ever be the same [still goes]

    [updated] It turns out someone fooled us all and created the Dalai Lama name on Twitter. At more than 16,000 followers in one weekend, the fake Dalai Lama was one of the fastest growing accounts that Twitter has ever seen. If you didn’t know about Twitter before you’ll definitely learn about it now. The American microblogging service has […]

  • An answer to Jonas Söderström and 15 things to think of when getting into conversational brand marketing.

    Blogger and planner Jonas Söderström a nice guy who’s running his own company – Planning STHLM posted a question the other day. I started to write an answer to Jonas in his commentators field but then felt I needed to elaborate a little bit more. On top of that I think my thoughts might be […]

  • The music industry are pretty stupid

    This morning I found this video of a 15 year old girl who’s petty pissed about the fact that YouTube and Warner Brothers deleted a much appreciated video of her singing the 1934 song Winter Wonderland. This is EXACTLY what brands should NOT do. Warner Brothers – you are idiots! I personally had a video […]

  • Just came home from Barcelona but wish I was in Great Britain

    The British Royal Mail has released a set of stamps featuring British design classics. Great Britain is a wonderful country indeed. Don’t you agree? Getting a post card with one of these ‘licked’ to it would definitely put a smile on my face for the rest of the day. Thanks SwissMiss for the find!

  • Controlling your brand with creative excellence

    Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one […]

  • Here's something you really need to remember

    We can all have great ideas. Be great at design. Write copy that makes people laugh or cry. Our strategy can be intelligent and smart. But if we don’t understand how the brain remembers things our efforts are doomed. New York Times has an excellent article on the subject where among other things The Simpsons turns out […]

  • Listen to Seth Godins ‘Tribes’ for free.

    One of my latest reads – Seth Godins ‘Tribes’ is a book I can warmly recommend. I especially like the way it talks about consumers today and the need to establish a conversation rather than keep on broadcasting your message without listening. A simple yet great qoute from ‘Tribes’ Here’s the marketing math: Ideas that […]

  • If you wanna get some brand love tomorrow you better get into the conversation today

    Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]

  • Why am I blogging about the Dundee Old Ancient Tartan?

    Last week was hell of a week with sick children. Then when they’ve finally have come out of it I woke up this morning with a fever. Now after coming home from a bunch of meetings I felt I have to update the blog with something intelligent, something that will appeal to my audience, something […]

  • Honest and real makes me singalong with the Super Broker Shuffle

    Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more […]

  • This is the real problem for SAAB

    I just got back from reading a post on Autoblog about Saab 9-3X and 9-5 officially confirmed for 2009 rollout. And the post is accompanied with the image above. Here lies the SAAB problem. This image is probably number 200490934782 in line that i’ve seen the last years promising me that SAAB is about to release […]

  • Piggyback'n Barack Obama and his message of change

    Pepsi are on top of their game. With the help of R/GA they’ve created a campaign site welcoming Barack Obama to his presidency. They’ve tied the entire campaign site message to their tag line – Refreshing Everything. The idea is very smart – piggy back mr President with your own brand message. On the site […]

  • Swedish Television launches a great online television site but where’s the social interaction?

    Earlier this morning I got an mail from Eva Hamilton, CEO of the Swedish Television letting me know that the SVT Play Beta was live. Obviously this must have been produced by some PR agency that decided my blog was a relevant target when spreading the news. But hey, aren’t we all suckers for spreading […]

  • Wondering how to get a viral spread of that great video of yours?

    There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the […]

  • Bloggers Monday – a network for advertising, communication and new media bloggers

    Yesterday I attended my first Likeminded networking meeting at Scandic Anglais. I’m very glad that I took the time to drop in since there’s so many talented, smart and nice people you end up getting to know. However as I was sitting there I felt there is room for more networking – networking among blogging […]

  • People powered journalism outbeats mainstream media when reporting on the Hudson River crash

    Yesterday Janis Krums found himself on a ferry outside New York witnessing the Airbus that made an emergency landing in the Hudson River. Only seconds later his first Tweet appeared on Twitter with a link to TwitPic and his now world famous photo of people leaving the plane. Later during the day pictures started to […]

  • Busting outdoor posters with photoshop stickers

    People have always busted ads but this one where a bunch of ads featuring Britney Spears, Leona Lewis and Christina Aguilera outsmarts the competition in my book. Simply create a pack of stickers with different parts of Adobe Photoshop on them. Head down the subway and start busting. I wouldn’t be surprised if the Dove […]

  • After all, were only humans

    Following my new years prediction it’s easy to suddenly find oneself trying to write smart posts. But there’s one thing we must never forget – communication and especially advertising is relying on loaned time. Once our target group think we become boring we loose them! Whatever you do and whatever the purpose never forget to put […]

  • Facebook deliver the crowds – CNN deliver the Barack Obama Inauguration

    So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th. It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting […]

  • Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort

    Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A […]

  • If you like what I'm writing, let me have your vote.

    Have you heard about YABA – Yet Another Blog Award? It’s a great initiative from one of Swedens best digital agency – Daytona. YABA awards three categories – Marketing, Media and Trend. The winner is choosen by the public – your vote counts. Your vote matters My blog – Blog of Ronnestam has been nominated […]

  • Cables go f#*k yourselves

    I have been looking through videos from the CES 2009 show and apart from the Palm Pre there’s not that many things that makes me go wow! But this new invention that let’s us all cut the cables is fantastic.

  • The Pandoras box of Journalism has been opened

    Here comes a short but important note. In New York the three bloggers Rafael Martínez Alequin, Ralph E. Smith and David Wallis who had sued New York City after the Police Department denied them press credentials because they work for online or nontraditional news outlets were issued press credentials on Friday after the police relented. What […]

  • Soon I'll publish my neuron information brain feed on Brainbook

    Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back […]

  • And here comes the Palm Pre

    In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me […]

  • Prediction nr:3 is coming up as Steve Ballmer talks about Focus on TV

    In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was “Advertising will move into the TV sofa again”. The trend forecast was based on the idea that both Microsoft and Apple will in one way or […]

  • Sociala media på frammarsch men social värme lyser allt mer med sin frånvaro.

    Internetworld frågade om jag ville skriva en krönika till Internetworld. Det gjorde jag och den publicerades i dagarna. Här återger jag den på min egen blogg. Adventsljusstakar och julstjärnor lös med vackert sken i våra fönster. Helgerna var fyllda av glöggfester och julstök. Det såldes mer fyrverkerier än någonsin trots strängare förbud och regler. Vi […]

  • Next year I'll be better!

    This post starts with a Thank you! Last year my blog had 48180 unique visitors (and over 130000 visits). I’m honored!  I’ve always been amazed with stadiums. You line up in a que and then you walk up a flight of stairs. A couple of steps later you’re with 50000 people. How did they all get there. […]

  • Objectify, my kind of movie

    I love Industrial design. I love gadgets. I love communication. If this movie lives up to my expectations – then I’ll love the Objectify movie too. Hey. If you’re as eager as me. Sign up to the newsletter on the Objectify movie site.

  • A multifunctional logotype

    Ran into this beauty of a logotype when I was browsing FFFFound today. Innovation in it’s simplest form.

  • Get your clown suit ready if you wanna reach out to consumers in 2009

    A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • How do you innovate Christmas?

    The strongest tradition there is – X-mas. Well, I’m celebrating it in Thailand. These guys don’t give a s#*t about it. Is that innovation? I guess not. But it sure make me think about the fact that we all (at least ‘we’ as in Sweden) celebrate a tradition only because my parents did it and […]

  • A new section called 'My Inspiration' on ronnestam.com

    Saturday morning and I’ve been up since 4 am. Just felt I had to continue writing on my new section ‘My Inspiration’. Well, here it is.

  • Om du ska gå på ett event 2009 så är det Daytona Sessions

    Förra året hade jag äran att få tala på på Daytona Sessions. Ett snyggt event anordnat av Daytona, kanske en av de mest lysande stjärnorna på svenska webbhimmelen. Den 12:e februari 2009 är det dags igen.  Bland talarna i år märks Umair Haque från Bubblegeneration.com och Katarina Graffman Antropolog på Inculture och expert på massmedia […]

  • Absolut.com gets a more user friendly user interface but I lack Innovation.

    One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]

  • The third choice

    There’s a blog called NeuroscienceMarketing. Don’t know if you read it, but every now and then they got some great insights on marketing. The other day Roger Dooley posted a short piece the other day called ‘Offer a third choice, boost sales’ that made me notice his first post ‘Decoy Marketing’. Decoy marketing is about the […]

  • A lovely print campaign from IWC and Jung von Matt

    Oh how I’d love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is the hero. All ads look more or less the same. […]

  • A short story about love

    First, I’m going to find out what she’s like. I’m gonna spend time with her, or around her since I actually don’t know her. What food does she like, white or red wine, does she like fashion, music – what kind of music? Is she into sports and if so, which sport. If not, why? […]

  • The Steve Jobs delivers insights on life at Stanford

    I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]

  • The World Economic Forum in Davos 2009 show how to communicate global brands

    On Techcrunch I noted The World Economic Forum has launched the Davos Debates on YouTube, an open discussion on the state of the world. As well as inviting videos and comments from the YouTube community, the best of which will be shown at the Meeting, the person who submits the most thought-provoking video will have […]

  • Social media predictions for 2009

    All over the blogosphere we can expect 2009 predictions covering our feeds like fireworks on new years eve. Entrepreneur Peter Kim is one of the first out. He has put together a quite interesting paper that highlights what he think will be the things to watch for in 2009 when it comes to social media. Worth a […]

  • This christmas. Lend your money to people in the developing world.

    I have just finished sending my christmas gifts. This year I’ve skipped the Porsches and the Learjets. Instead I registered an account on Kiva.org. Apart from a loan to Ms Chhum Sreng I’ve bought loads of gift certificates. These ones became the perfect christmas gift. Kiva, that I found on Jardenberg.se is the world’s first […]

  • More ways to innovate the release of a new music album

    In Sweden, the government has recently voted on a new law that is supposed to make it harder for people to steal music. The lobbying for this new law has mainly been run by old school artist who want to protect their rights to their music. Younger artists that has grown up with the new […]

  • One link for the English guys och en för svenskar – and they're both about Steve Jobs

    Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the […]

  • Why conversational marketing is the communication of tomorrow

    In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]

  • Poladroid brings back the Polaroid memories

    My first Polaroid with Poladroid If you’re looking to have more than 300000 download a little application of yours. What do you do? Easy. You create a desktop application that allows people to drop their Jpegs onto a little Polaroid camera hovering on your desktop. Then you let people, just like in the old days, […]

  • Impressed by Google? Fabernovel translates their strategy for you.

    Mashable directed me to this great presentation by French consulting agency Fabernovel. If you’re looking for insights on Google – this is it. In 34 slides Fabernovel has dissected the secrets behind Googles plan to take over the world. Reading this doesn’t only give you an insight into Google, but also into how to think […]

  • You should know what Creative Commons is.

    The other day I wrote (in Swedish) about Germany making their national image library available under the Creative Commons license. Wow I thought. Then today when I learned that Jesse Dylan, son of Bob Dylan and co-editor of the award winning YesWeCan video (produced with IllWilly) had created a video for Science Commons it striked […]

  • Thinking of visualizing things at your next event?

    Then why not be inspired by Jeep. I first spotted this about a year ago. Today when I saw it again I searched my blog. But since I hadn’t posted anything on it – here it is. This is quite an amazing way to use water to create visual effects. A computer controls how water […]

  • Vad kan Sverige ge bort under Creative Commons licensen?

    Läser idag på Slashdot om ett fantastiskt initiativ från tyska staten. Man har bestämt sig för att donera 100 000 bilder till tyska Wikipedia under det tyska Creative Commons “Attribution-Share Alike 3.0” avtalet. Bilderna sträcker sig från 1860 till nutid. Tydligen är det här bara början. Målet är att dela ut över 11 miljoner bilder! […]

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