Just when people learned reflection

Great communication is made by people who go their own way. And what’s cool with this latest ad-campaign by Apple for the new iTouch is that they do exactly that.
When everyone around the world go crazy for drop-shadows and reflections (much inspired by Apple) these guys led by Steve Jobs turn 180° and introduce a set of Helmut Crone/60’s style, simplistic, old fashioned, typed copy ads. I love it.
Differentiate or die!