Before going to sleep I browsed my feeds in Netvibes and noticed a nice post from my good friend Per on his blog. It’s about a movie where Alex Bogusky, one of the founders of Crispin Porter + Bogusky, talks about his point of view on brands.
Wise words, worth listening too, but a little bit safe. I wish he would have give some clear predictions. But then again, then he would have had to stand for that 😉
Watch the movie here ››