Blog of Johan Ronnestam

Search results for: “apathy”

  • The Apathyparty Nonifesto

    I wrote a couple of days ago about our latest campaign called Apathyparty08.com. Now we’ve got the videos on YouTube, so I thought I’d post it here to.

  • The Apathyparty

    This week we launched our latest campaign at Foreign in close cooperation with Strawberry Frog. It’s the first and maybe the last campaign where we don’t give a shit about the result. As a matter of fact, we don’t care at all. Whatever. The brief: Make people understand that their voice matters. Solution: The Apathyparty […]

  • Piggyback'n Barack Obama and his message of change

    Pepsi are on top of their game. With the help of R/GA they’ve created a campaign site welcoming Barack Obama to his presidency. They’ve tied the entire campaign site message to their tag line – Refreshing Everything. The idea is very smart – piggy back mr President with your own brand message. On the site […]

  • Site of the day on The FWA

    Self promotion and a tip in one post. The Apathyparty 08 site we created for Procter & Gamble in US made site of the day on The FWA. If you haven’t heard about The FWA, make sure you check it out. It’s a great resource to get inspiration from some of the worlds best digital […]