Blog of Johan Ronnestam

Tag: starbucks

  • All Your Brands Are Belong To Us

    Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]

  • The checklist that will save our world and maybe your brand too!

    Brands all over the world – Google, IBM, Nike, BMW, Porsche, Starbucks, Coca Cola & Levi Straus, they all say the think about sustainability. What about your brand? Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or […]