Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?
The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]
I've Said It Before But It's Worth Repeating – We Just Wanna Have Fun
Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm […]
A nice piece form DDB
[singlepic=15,320] S potted this ad on Adsoftheworld. Liked the simplicity of it. A nice little storyteller. There’s been a lot of buzz in Sweden about DDB but personally I haven’t really understood why. But when I spotted this one it makes more sense. Among others, Art Directors Viktor Arve, Ted Harry Mellström, Simon Higby and another […]