Adidas felt the need to communicate with football fans all over the globe; give them a sense of belonging to an international community and a place where they can find information on a great variation of football topics, injecting excitement into the category.
To keep the publication interesting month after month with updated material, new offerings and being different to what competitors are doing. They wanted their fans to be entertained
A dynamic magazine-style format that is updated monthly, where information on world-class adidas players could be found, games could be played and competitions could be entered, all while introducing the viewers to up and coming musicians around the world with the adidas Football soundtrack.
The magazine format provides the perfect platform for ease of updating material, and allows future campaign launches from adidas to gain greater exposure, due to the dedicated following it had built up.