is live. We're bringing football to China

A couple of weeks ago one of my startup’s, was launched in China.
About one and a half year ago, me, Henrik Barck and Claes Bourghardt set out on a mission to bring football to China. Our idea was to gather some of the best teams in the world and build a football portal where Chinese internet users could enjoy football.
After some initial branding and conceptualizing we put together a team of people representing the best within their respective field. Our most famous team member is probably the former English coach Sven-Göran Eriksson. We then started our field trip and visited some of the best football clubs in the world.
After signing Liverpool in may last year and then agreeing a strategic partnership with, one of the major Chinese portals with around 300 million page views and 40 million unique visitors per day we were close to deliver on our idea.
Now since a couple of weeks back we’re live in China representing 16 of the worlds best football clubs with written content, videos and other online content.
If you’re fluent in Chinese. Feel free to check it out.



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