15 keys to deliver a fantastic keynote presentation on stage
Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]
3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]
Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.
Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en […]
It’s not about learning how to use Social media but instead learning about how to constantly change
Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]
An answer to Jonas Söderström and 15 things to think of when getting into conversational brand marketing.
Blogger and planner Jonas Söderström a nice guy who’s running his own company – Planning STHLM posted a question the other day. I started to write an answer to Jonas in his commentators field but then felt I needed to elaborate a little bit more. On top of that I think my thoughts might be […]
If you wanna get some brand love tomorrow you better get into the conversation today
Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]
Absolut.com gets a more user friendly user interface but I lack Innovation.
One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]
Why conversational marketing is the communication of tomorrow
In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]