Tag: Douglas Atkin
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Successful Culting of Brands: 10 Easy Steps – A Book Tip & My Reflections
One thing I love about the internet is the fact that suddenly you find things that haven’t surfaces for many years. Last week, thanks to AdLab I got word of a book by Douglas Atkin – ‘The Culting of Brands’. Douglas wrote this book back in 2004 but as I’m reading it I’d say it’s […]