Tag: process

  • Why design is essential to future branding

    Why design is essential to future branding

    I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track. Why is design an essential part of […]

  • How To Win And Keep A Client

    Winning clients is hard. Keeping them over time is even harder. Many of you might read this blog in order to do just that – win and keep clients. Then let me share my point of view on the subject. How to hit your target Innovation is what awards you with new accounts. This is […]