Tag: volvo ocean race

Case: Branding the Volvo Ocean Race – The worlds finest off shore race

Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]

October 11, 2014
Event based iPhone applications will move money into mobile advertising

I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store. There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing […]

July 18, 2009

Case: Branding the Volvo Ocean Race – The worlds finest off shore race