Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more intelligent than that.
But when these guys, the original employees and not any hired freak, perform a old school rap song I’m sold. It feels so honest and real so I can’t resist thinking this place is the shit!
Found it on Changethought, one of my new favorites when looking for visual inspiration.
Honest and real makes me singalong with the Super Broker Shuffle
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