Blog of Johan Ronnestam

Tag: Video

  • Creating Content That Moves People: Lessons From the Masters 2023 Video

    Creating Content That Moves People: Lessons From the Masters 2023 Video

    As a copywriter, marketing director, or golf enthusiast, you know that capturing the essence of a momentous event through words and visuals is no easy feat. But when it’s done right, it’s pure magic. The video of the first day at the Masters 2023 in Golf is a masterpiece that perfectly captures the excitement, anticipation, […]

  • Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?

    This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]

  • Future Office Space? Karim Rashid, Mine and Others Point of View

    Future Office Space? Karim Rashid, Mine and Others Point of View

    Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation and the behavioural changes in its wake? These were questions they asked Karim Rashid, one of the worlds most renowned Industrial Designers, Swedish […]

  • Hur följer du bäst konversationen under 24 Hours Live? Så här:

    Du har säkert sett att jag själv och Göran Adlén har kommit på den fantastiska idéen att prata om kommunikation, trender, teknologi, reklam, design och massor av andra aktuella ämnen oavbrutet i 24 timmar i sträck på Clarion Sign Hotel nu på fredag den 6:e maj. Och som om det inte var nog – Robin Danehav, […]

  • Life Is Made Up By Small Things That Don't Seem To Matter

    We are born. Even before we’re born our life is being shaped day by day. Every day, every hour and every second life passes by. Sometimes tons of things happens at once and suddenly we notice a shape, we call these shapes memories. But most of the time life is made up by small things […]

  • And now for another crowdsourcing experiment

    The Japanese group Sour was about to create a new music video for their latest song ‘Hibi no Neiro’. What to do? Get some fans together from around the world, put them in front of a web-cam and let them co-create the video for you. Once you’re done – put it on YouTube and another […]

  • Studenterna på Berghs intervjuar mig i BerghsLive

    För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.

  • Sheep condoms…

    I have a Samsung TV at home. I’ve been thinking of selling it. After seeing this viral that I picked up over at AdAge that’s not possible. While we’re at it. Yesterday I spent the morning at an MSN Innovate seminar arranged by Microsoft Advertising in Sweden. There I had the pleasure of listening to […]

  • The music industry are pretty stupid

    This morning I found this video of a 15 year old girl who’s petty pissed about the fact that YouTube and Warner Brothers deleted a much appreciated video of her singing the 1934 song Winter Wonderland. This is EXACTLY what brands should NOT do. Warner Brothers – you are idiots! I personally had a video […]

  • Honest and real makes me singalong with the Super Broker Shuffle

    Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more […]

  • Piggyback'n Barack Obama and his message of change

    Pepsi are on top of their game. With the help of R/GA they’ve created a campaign site welcoming Barack Obama to his presidency. They’ve tied the entire campaign site message to their tag line – Refreshing Everything. The idea is very smart – piggy back mr President with your own brand message. On the site […]

  • Swedish Television launches a great online television site but where’s the social interaction?

    Earlier this morning I got an mail from Eva Hamilton, CEO of the Swedish Television letting me know that the SVT Play Beta was live. Obviously this must have been produced by some PR agency that decided my blog was a relevant target when spreading the news. But hey, aren’t we all suckers for spreading […]

  • Wondering how to get a viral spread of that great video of yours?

    There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the […]

  • Here's an RSS feed that will go viral!

    As I was reading my stats in my Mint account a site that I hadn’t seen before. Viralvideochart.com stood out. Its a sniffy little thing where you can keep track of the virality of online videos. The cool thing is that these guys measure virality, not videos shown. So the faster something is being spread, […]

  • Amazon frustration free packaging adds consumer value and secures my future relation with my kids

    I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I […]

  • Ever wondered why you drink?

    Look no further. Here’s a nice little flick found on Swissmiss that explains why we drink in quite a creative and illustratious way. I especially like the combination of the boring voice, jumps in thought and the wrap up. The video itself also brought Current to my attention. A kind of Digg clone. Looks promising. […]

  • What is this Social Media?

    Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn. Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very pedagogic way. I liked it, so I blogged it. […]