Put your strategy first says Ford Motors when it comes to social communication

Stuck on Arlanda airport on my way to London. Its pretty f*#n snowy so my plane is delayed. Sooner or later I’ll get there though!
As I’m browsing some feeds I noted that Anton had bookmarked a case study by Amber/Altitude. The case study is basically an Interview with Scott Monty the head of social media at Ford Motor Company, where we get some good insights on how Ford approaches Social Media. Its well worth a read! 
My favorite quote is:

First off, I strongly believe in the need to put strategy first. The tools are immaterial. What’s hot today may not be hot tomorrow.

True, true!
Note! Ford Motor’s got a Head of Social Media. How many brands got that?



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