Category: branding
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Creating Content That Moves People: Lessons From the Masters 2023 Video
As a copywriter, marketing director, or golf enthusiast, you know that capturing the essence of a momentous event through words and visuals is no easy feat. But when it’s done right, it’s pure magic. The video of the first day at the Masters 2023 in Golf is a masterpiece that perfectly captures the excitement, anticipation, […]
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Build your brand stronger than ever. 9 things to think about!
In today’s competitive market, building a strong brand identity is crucial for businesses. This blog post highlights nine key components that are essential for creating a successful brand, including authenticity, sustainability, design quality, innovation, grassroots movements, differentiation, creativity, brand expression, and strategic financial management. By making sure these components are part of your branding strategy, […]
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Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals
Today, I was listening to a live cast by Jesper Åström titled ‘Defend your brand budget’, where he and Rodrigo Pozo Graviz discussed the importance of branding in the context of SEM/SEO and marketing campaigns. While their insights were valuable, I couldn’t help but feel that there was a missing piece to the puzzle – […]
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Case: The branding and launch of BAUX Acoustic Pulp.
The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX. When me and my co-founders started BAUX, we had a simple idea; That acoustic materials […]
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Hey world, this is BEU Watches.
BEU Watches is finally live. When I first dreamt of BEU two and a half years ago it wasn’t yet a watch, but a manifesto I had written and pinned to my wall. It finally put into words a very simple but profound message that’s been guiding my life for a long time. A message […]
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Introducing ROST Studio.
About 8 years ago I first met Daniel Stridsberg. At the time up and coming designer at digital producer Britny. We hooked up and started doing projects together. Daniel as a wild yet into details pixel loving designer and me as Creative Director and Art Director. Together we delivered some great results for strong Swedish […]
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Branding is like raising a child!
Branding is like raising a child. You’ve gotta have a clear vision of where you’re aiming yet tackle to new situations every day. Adopt to the changes in the world. Have tons of fun but never at the expense of your vision or values. Every now and then there’s a crisis. But that’s fine too. […]
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AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?
The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that […]
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The Kinnarps stand 2017 – Editor's Award for Best Stand.
After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps Stockholm Furniture & Light 2017 stand. This is the short story about that project. I early explained to Kinnarps that in […]
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Sharing some of my thoughts on viral marketing – The Viral Triangle
Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]
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Ten Principles of Future Branding
The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]
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A Google Keynote – Future agency branding
Today I’ve been in Amsterdam delivering a keynote at the Google Partner Summit at the Kromhouthal venue. Google asked me to get on stage and deliver my thoughts on how one should brand it’s agency in the future. As always I don’t belive in quick fixes. I delivered a keynote sharing how technology and especially mobile and the […]
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Future Office Space? Karim Rashid, Mine and Others Point of View
Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation and the behavioural changes in its wake? These were questions they asked Karim Rashid, one of the worlds most renowned Industrial Designers, Swedish […]
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The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]
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10 things I've done wrong in branding projects and that you can learn from
A brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot. I’ve had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts and future strategies. I’ve created and launched new brands […]
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How I would run an advertising agency today to prepare for tomorrow
We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]
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Future brands are like icebergs
We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that surface the total mass of the iceberg is hidden. In fact 7/8 of the iceberg is hidden […]
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Populism in politics is just as bad as populism in branding.
Populism in politics is just as bad as populism in branding. Let your brand activities constantly reflect your brand vision, values and platform – not how you temporarily think you can win new prospects and please existing ones.
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A prototype – SJ and a journey into the future
You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]
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The Story Of BAUX Acoustic Panels
About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér founded a company called BAUX. Our idea was to create sustainable building materials that would be surprisingly functional and […]
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Case: Branding the Volvo Ocean Race – The worlds finest off shore race
Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]
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Branding is all about making people smile or cry
The one thing that should direct all your branding activities is exactly that. Make people smile or cry, crying as in touching someones heart. To many communication activities go by without anyone caring for them or the product they communicate. Here are 7 quick ones on branding: Create products or services that solves a real problem that matters to […]
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Let me introduce BAUX – Let's Build!
Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of […]
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Case: The Marginalen and Fredrik 'Benke' Rydman story continues.
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the […]
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Budweiser understands future communication is all about innovation
Living in a connected world where information is accessible 24/7 and shared by everyone through social networks means you’ve gotta spend more money on your product to make sure you’re on top of the competition. In all its simplicity I think this new Budweiser can shows what it’s all about. At first glance a 10° […]
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Design and creativity sells. Have a look at Miss Ko if you don't believe me.
I wrote a blogpost the other day about design and why it’s important for future brands. Then today I ‘ran‘ into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant in France named Miss Ko. Miss Ko is an
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Why design is essential to future branding
I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track. Why is design an essential part of […]
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The Oracle says:
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The future for brands and companies looking to survive and thrive
Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that […]
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Digital takes direct out of Direct Marketing
The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. […]
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Don't fall in love with technology. Fall in love with humans!
Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No […]
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Putting Sweden on the map at LeWeb 2012
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell yes” she also asked if I would consider developing a communication concept for the event. “Hell yes! once again”. The […]
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The three components of future brands
Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]
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Deciding on things in a creative process. 5 things to think about.
Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can. I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the […]
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When labels become art. Stranger & Stranger is better & better.
Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands on a bottle of Compass Box. My personal favorite is Hedonism. The other day I ran […]
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Does your brand make people talk? Answer these 10 questions honestly!
GoPro. A brand that emotionally breaks through the buzz with all their communication. Here worn on my helmet in St Anton Breaking through the buzz today is not easy. Everyone is looking for that golden solution that will make their brand go viral. We’re exposed to thousands of brands daily and very few actually makes […]
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Case: Let's Bank with Fredrik 'Benke' Rydman and Marginalen Bank.
If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as […]
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There are no High Streets on the internet.
Now that’s your future challenge. That’s the problem that defines the requirements for digital brands. In the real world you’ve got great locations and shitty locations. Let’s say you wanna open a coffee shop. If you place it on the High Street you’ll be sure to have clients dropping by. As long as you do an ok […]
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Case: Revamping Vasakronan. Swedens largest property brand.
Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]
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If you wanna be my brand!
If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will […]
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Continuing building the Marginalen Bank brand with a new commercial
As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in […]
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Passion Makes You:
My daughter Ebba has a passion for Swings. I have a passion for Instagram. Run a million miles Walk deserts Dive to the bottom of the sea Fly to the moon Surf monsters Jump skyscrapers Dance all night Party all day Get a tattoo Kiss first Do stupid things Do bad things Do good things […]
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Hur följer du bäst konversationen under 24 Hours Live? Så här:
Du har säkert sett att jag själv och Göran Adlén har kommit på den fantastiska idéen att prata om kommunikation, trender, teknologi, reklam, design och massor av andra aktuella ämnen oavbrutet i 24 timmar i sträck på Clarion Sign Hotel nu på fredag den 6:e maj. Och som om det inte var nog – Robin Danehav, […]
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The Essentials Of Great Branding Building
There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no […]
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Here's To The Crazy Ones
I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To […]
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2010 Is Coming To An End. Here Are Some Things I Did
Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events […]
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So What About Volvo? Does Your Site Suck Too?
Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo […]
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Dear Saab. Your Site Sucks
Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then […]
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Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?
The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]
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Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]
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I Think I Can Beat Steve Jobs
I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat […]
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A Sustainable Plan And My Point Of View
Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again. Their contribution to an often shallow advertising world is driving sustainability. […]
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The 10 Commandments Of Future Brands
There’s a couple of things I demand from brands that make it all the way into my life. It’s really not that hard. It’s just about being prepared to sacrifice your life for what you believe in! A Tweaked Moses with the Ten Commandments by Philippe de Champaigne 1648 from Freechristimages Here are the 10 […]
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A Brand New Branded Day
Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake. Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on […]
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Simon Pestridge From Nike Make Future Advertising Sound Simple
Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack. I have just gotten of stage in Tallin, Estonia after speaking […]
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Lightbulb Packaging. If They Can – You Can Too!
People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 […]
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Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]
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Canon Digs Into The Vimeo Video Community
While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo. The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily […]
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How To Create A Great Ad For A Beer Brand? Easy! – You Don't!
So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to […]
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Take Me Home Now!
Those are the words the packaging of your product should whisper over and over and over again. The customers immediate response should of course be – I want to live the rest of my life with you no matter if it will make me go bankrupt! This is exactly what Soon Mo Kang’s Tea Bag […]
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Successful Culting of Brands: 10 Easy Steps – A Book Tip & My Reflections
One thing I love about the internet is the fact that suddenly you find things that haven’t surfaces for many years. Last week, thanks to AdLab I got word of a book by Douglas Atkin – ‘The Culting of Brands’. Douglas wrote this book back in 2004 but as I’m reading it I’d say it’s […]
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Couldn't Have Said It Any Better Myself – Gary Vaynerchuk Throws It In Your Face
Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job? Among other things I […]
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Optimal Webbnärvaro – Svar till Elias Betinakis
En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering. En mognadstrappa där översta steget är total digitalisering av såväl affär som, marknadsföring, organisation och operations.
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I've Said It Before But It's Worth Repeating – We Just Wanna Have Fun
Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm […]
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Logistics innovated with Augmented Reality
United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs. It’s smart, it’s branding and it’s innovation! SwissMiss got me hooked up.
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Augmented advertising will hype your brand!
The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009. These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a […]
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Here is the brief – Create a freakin’ cool installation that makes people understand that Audi is the shit!
The 1937 Auto Union Streamliner and R8 V10 on their way to heaven. That is the solution. Gerry Judah knows how to make people go wow. His 44 tonne, 32 meter high installation outside the entry of the 2009 Goodwood Festival of Speed ties the Audi’s heritage together with their present in an excellent way. […]
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Here’s a logo that can stand time
As I was browsing the ‘best of the week 63 on the Abduzeedo.com blog (abducted by design) I fell in love with this image showcasing how the Virgin logo has been stretched into different business areas. Isn’t it cool when someone has created a logo so simplistic that it can be put into any context […]
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Låt mig presentera the NEXT Event den 8:e oktober av Wednesday Relations i regi av Johan Ronnestam
Sedan några år tillbaka gör jag då och då gästspel hos Wednesday Relations, ett nätverk för marknadsförare. Där brukar jag ofta tala om internet och hur det påverkar företags och varumärkens sätt att kommunicera i framtiden. Tidigt i våras fick jag frågan från Wednesday om jag inte kunde tänka mig ta ett lite större engagemang […]
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I adore a good wine. I love a great design. When these two collide I'm lost in the explosion!
The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ Today on TheDieline I ran into the company ‘Vintae Luxury Wine Specialists’. Vintae is Spanish based company that specialize in top of the range and luxury wines. Not only do they have a great wine portfolio. Together with Spanish agency Moruba, they’ve designed some […]
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There’s something fishy going on
I haven’t really spent to much time blogging about what I’m actually am doing besides blogging. However, for some time now I’ve been working with everything from re-branding, advertising, digital communication to point of sales, packaging and raw problem solving for both Swedish and foreign brands. Some of the projects are pretty darn cool but […]
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Emotional vs rational messages in communication during global recession and Nigel Hollis
Traveling at a 110 km per hour can be good for your brain or bad – you be the judge of that. I’m on my way home from Sälen and since I’m not behind the wheel I had some time over to get one of my thoughts out of my head. Thank god for 3G. […]
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Please help Mr John Caswell
I personally love the little things that makes life more fun. This light switch from designer John Caswell would ad more fun to an otherwise dead object. The only problem is that it’s not in production and John is currently looking for a manufacturer. So, if you know or are one. Build it! As many […]
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How much responsibility should a brand like Nordiska Kompaniet have?
In Sweden our finest shopping mall is called NK or Nordiska Kompaniet. NK was founded in 1902 by Josef Sachs and his ambition was to bring together the finest merchandise in the world under one roof. This vision still stands. I today’s morning paper (yep I still read them) this ad below advertised high fashion […]
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In order to create something timeless you’ve gotta set Megagoals.
The Lamborghini Miura – A timeless car What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop […]
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This is how you turn rational information into emotional entertainment
Formula one may be the most expensive sport in the world and only a few of us will ever steer one of those super cars. This season a lot of new rule changes has been implemented in order to increase the interest for F1. But how do we, the everyday people understand what those changes […]
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Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.
Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something […]
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Listen to Seth Godins ‘Tribes’ for free.
One of my latest reads – Seth Godins ‘Tribes’ is a book I can warmly recommend. I especially like the way it talks about consumers today and the need to establish a conversation rather than keep on broadcasting your message without listening. A simple yet great qoute from ‘Tribes’ Here’s the marketing math: Ideas that […]
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After all, were only humans
Following my new years prediction it’s easy to suddenly find oneself trying to write smart posts. But there’s one thing we must never forget – communication and especially advertising is relying on loaned time. Once our target group think we become boring we loose them! Whatever you do and whatever the purpose never forget to put […]
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Objectify, my kind of movie
I love Industrial design. I love gadgets. I love communication. If this movie lives up to my expectations – then I’ll love the Objectify movie too. Hey. If you’re as eager as me. Sign up to the newsletter on the Objectify movie site.
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A multifunctional logotype
Ran into this beauty of a logotype when I was browsing FFFFound today. Innovation in it’s simplest form.
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The Steve Jobs delivers insights on life at Stanford
I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]
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More ways to innovate the release of a new music album
In Sweden, the government has recently voted on a new law that is supposed to make it harder for people to steal music. The lobbying for this new law has mainly been run by old school artist who want to protect their rights to their music. Younger artists that has grown up with the new […]
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One link for the English guys och en för svenskar – and they're both about Steve Jobs
Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the […]
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Thinking of visualizing things at your next event?
Then why not be inspired by Jeep. I first spotted this about a year ago. Today when I saw it again I searched my blog. But since I hadn’t posted anything on it – here it is. This is quite an amazing way to use water to create visual effects. A computer controls how water […]
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Branding. Lesson one by Honda.
Its amazing how Honda continuously innovate their brand message. Don’t you think?
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I'm officially a sucker for cars. And that's why I just have…
…to post this video of the new Porsche Panamera. Officially released today. Interesting also from a marketing perspective. Porsche have never released something like this before. Porsche Panamera Picked it up from Luxury Insider, founded by two guys I met at a marketing event in Monte Carlo a couple of years ago.
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How much longer can online advertising play hard to get without clients waking up?
I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]
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Who the hell are you
The image above is a screenshot from my statistics software showing you the most recent searches. 9 of the latest 18 includes ‘ronnestam’ (50%) in one way or another. So I’m wondering – who are you, what are you looking for, do you represent a brand, an agency or yourselves. Sooner or later I’ll […]
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A structured visualization of planning
Leon is a planner at the Stockholm branch of Jung von Matt. Apart from that he’s running a blog called The Planning Lab that I tap into on a daily basis. The other day he posted the sweet little visualization of the planning process above. Here’s two recommendations. 1. Read Leons blog. 2. Download the planning […]
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Amazon frustration free packaging adds consumer value and secures my future relation with my kids
I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I […]
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Can extreme differentiation turn anything into luxury?
Danish Brewery, Jacobsen Brewhouse has released the most expensive beer in the world. This little drug is called Vintage Nr. 1. The price tag is €261. It’s funny. Neil French, legendary copywriter created a campaign for Singapore Press Holdings that was to prove to clients who believed that beer could only be advertised on television, […]
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Pepsi rebranding features dynamic logo
Pepsi has rebranded their classic logo with the help of the Arnell Group. Without commenting anything on the actual design itself I must say I like the touch of incorporating a dynamic element in the logo. As seen on the bottles, the new logo (or at least part of it) features a redesign of the […]
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Color is key
I was reading a great post on the 7 ingredients of good corporate design when I found an interesting fact: “research by the Institute for Color Research reveals all human beings make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is […]
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Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.
So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]
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Communication is easy. It's the branding that is hard
Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]
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The Tap'd communication package makes you believe (almost)
Tap’d water is this new tapped water on bottle from New York. It’s basically water straight from the tap, poured into a wonderfully designed bottle and sold on the streets in NY. The people behind this product must be marketing geniuses. Read this statement taken from their website: “New Yorkers are known for having great […]
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“advertising is the price companies pay for being unoriginal”
These are the words of Industrial designer Yves Behar, founder of Fuseprojects while talking at TED. Among other things Yves has designed the OLPC. (One laptop per child project). So, is this true? Well, I don’t entirely agree. But I do think that promoting a product that doesn’t live up to the standards of […]
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UPS trampar i klaveret och visar hur man INTE beter sig när man bygger varumärken.
Budfirman UPS har dragits in i en löjeväckande konflikt med Dan Nilsson, bloggare och entrepenör. Det hela började när Dan tyckte att han blev smått misshandlad i samband med att han skulle ta emot en importförsändelse. Det här beskrev han på ett intressant, dynamiskt och provocerande
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Blitzkrieg has started
It turns out there’s a plan behind everything. Microsoft launched part two of their Blitzkrieg against Apple. The strategy behind this one is obvious. Apples turned Microsoft into a boring nerd with their Apple vs PC commercials. Microsoft now puts a face on those nerds. Classic strategy. Choose an enemy. Become David and challenge Goliath. […]
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Microsoft drops Jerry and Bill and strikes back at the Apple.
According to several blogs, blogs, blogs Microsoft is shutting the Bill Gates & Jerry Seinfeild down before we even got to like the guys. I’ve been writing about this campaign before. This latest campaign from the gigantic PC dragon was heading in one direction now they’re turning in another. New York Times reports Microsoft has […]
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Agent Provocateur knows how to tease
Let me make this clear from the beginning. It’s not the product that made me write about the shopping experience. But, I’ll admit that I found the shopping experience because of the product. I’m a fan of usability. What doesn’t work…doesn’t work. However, I’m also a fan of dramatization and communication. This site by Agent […]
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Microsoft’s new advertising might very well be the most interesting case to follow ever
Microsoft has released their second episode of Jerry Seinfield & Bill Gates. It’s a 4.32 minute long episode where Jerry & Bill spend time with a ‘real’ family. The whole thing is very interesting as it’s the most profitable company in the world that is releasing a whole new tone of voice. They will spend […]
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Pixel art has become a vintage technology
There was a time when I hated pixel art. It was around 2000 when there wasn’t any need for creating websites with pixel graphics. It mostly felt stupid and took for ages to create something that looked stunning. Some years later adidas used the pixel art above created by Eboy (the Yoda of Pixel art) […]
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The new Blossa Glögg bottle
I liked the first five years better. But here it is. The 2008 Blueberry Glögg from Blossa by BVD.
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Everything communicates
We talk a lot about how logotypes, advertising, products, packaging, tone of voice, TV commercials, websites etc etc etc communicates the brand. But usually, the more business-oriented the purpose, the stiffer the creative executions. That’s why I just love to see infographics like these. How would the infographics look in your annual report next time if you were […]
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BMW innovates
Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula. I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer. Their brand has been closely connected with innovation […]
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Twingly turns server problems into branding
I pointed my browser towards Twingly when I landed on an Error 500: Internal server error page. Once there I was greeted by this beautiful error message. It’s funny how a little bit of humor makes you wanna come back…even though the service actually didn’t work. This is something many of the old companies definitely can learn from. ps. […]
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A comic book to support the adidas Impossible field campaign
The launch of the Impossible Field website to compliment the TV campaign, detailing the launch of a new range of adidas products. Background The launch of adidas’ latest range of products was to steer clear of outright “selling” was our brief from adidas for this project, and it was also to demonstrate the products’ superiority. […]