Category: Social communication
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AI and Chat GPT4. To be or not to be?
Artificial Intelligence (AI) has been progressing at a remarkable pace in recent years, and Chat GPT4, the latest development, is no exception. While some eagerly await its open release, others call for its prohibition. How should we view this emerging technology? As with any innovation, it’s crucial to examine Chat GPT4 critically, considering the ethical […]
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Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals
Today, I was listening to a live cast by Jesper Åström titled ‘Defend your brand budget’, where he and Rodrigo Pozo Graviz discussed the importance of branding in the context of SEM/SEO and marketing campaigns. While their insights were valuable, I couldn’t help but feel that there was a missing piece to the puzzle – […]
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AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?
The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that […]
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Sharing some of my thoughts on viral marketing – The Viral Triangle
Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]
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Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?
This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]
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What comes after Facebook? A social world?
Almond Butterscotch named his photo Connected and lonely That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort […]
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Here you go. My Netvibes feeds again!
Netvibes. Still my favorite feed reader. Back in 2008 I wrote a blog post telling you how I used Netvibes to monitor tons of blogs. Then in 2011 I wrote a blogpost teaching you how I “stay ahead of the competition“. Now the time has come again to share some love. I’ve uploaded my updated XML […]
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What makes people take action?
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than […]
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How to think when recruiting social media experts for your brand or company
Mother Teresa knew social media long before it existed! Tons of brands are recruiting social media experts. Here’s a little something for you all to think about. A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express […]
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Still valid. Top 10 blog posts on future branding and communication.
In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old […]
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Content made for attention vs content made for relation
Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up […]
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Dress your brand in quality…not quantity, when content explodes online.
Over the years I’ve spoken and written tons of times of the importance of content. The online world has been a Klondyke for people who early understood that when content is free to publish content will also be what drives traffic. And as most
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Answering 10 questions about the future of communication (in Croatia to some extent)
About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions. Before this event I was contacted by the […]
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Art, Experiment, Inspiration or Plain Stupidity – Introducing Adlen & Ronnestam 24 Hours Live by Danehav
Me and partner in crime Göran Adlén, one of Swedens most hired and admired speakers on future trends, had a nice lunch a couple of weeks ago. Half way into a wonderful Pizza at Vapiano we suddenly cracked, what probably is our most stupid or…genius idea so far: “Why don’t we lock our selves up somewhere […]
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Stay Ahead Of The Competition – Here is How I Do It.
Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]
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Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011
Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]
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Why You Should Wait To Use Facebook Email
Yesterday Facebook mail was launched here in Sweden and it’s been said it’ll be a game changer. This morning I had to give it a go. After all, if I’m supposed to use it in one way or another it’s good to know how it works…or not works. After a quick analysis I’d say
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Future Integrated Communication From A Digital Perspective
Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]
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Social Media. It's There To Give Your Brand A Body
We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains […]
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Common Sense Communication
In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping. Would you: a) Rethink the layout of your store today b) Rethink the layout of your store next year c) Rethink the layout of your store within the next three years I think the […]
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Mitt svar i sin helhet till Tobias Brandel på Svenska Dagbladet
Today there was an article in the newspaper Svenska Dagbladet where I together with another six people ranked how Swedish politicians behaved in social media. Here is a short post to let my Swedish readers in on the background. Idag hade Svenska Dagbladet en text om politiker och sociala media. Jag tillsammans med Joakim Jardenberg, […]
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I'm On The Jury ›› The First International Social Media Award Show. The Bees Award
I am pretty darn proud to announce that I’ve been picked as a member on the jury of the first international social media award show for communication and marketing professionals. The award show called The Bees Award will be held in San Francisco on November 9 later this year and it’s open for submissions as […]
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What Transparency Will Do To Your Brand
Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google. Have you Googlified your brand and business? A search on your product or service reveals everything there is to be found related to that […]
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How Traditionalists Think About Social Media
State your problems first. Then it might turn out social media is not what you need. And if it is. The do something unique made to work. Don’t just treat it like another channel where you can dump your offline activities. A sloppy little drawing I did this morning inspired by the works of Al […]
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The Essential Guide On How To Start And Configure A Blog That Rocks The World
I have gotten the question over and over again from people, organizations and brands: “How do we start a blog the right way” – I’ve decided to put my advice into writing. Some of you might think this post is unnecessary. Other people have written about this already. I thought so too until I started […]
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The Power Of Participation – The Ushahidi
Every now and then when I spend time online I find things that make me shiver cause they’re so freakin cool. Today I found an open source project that matches that description and I’d like to share it with you. It regards an organization called Ushahidi and their kick ass crowdsourcing platform. Ushahidi, which means […]
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Turn Your Business Into A Smarter Social Business
A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for […]
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3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]
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Social Media And Our Beloved Europe? The Truth Or At Least Part Of It.
Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe. As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media […]
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Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.
Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en […]
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Brand and Communication Predictions For 2010 by Johan Ronnestam
This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]
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A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]
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The NEXT Event. Ett tack till er som var där och er som inte var där!
För er som missade det så arrangerade jag tillsammans med eventföretaget Wednesday Relations ett event förra veckan. The NEXT Event – Directed by Johan Ronnestam, skulle inspirera, lära ut och få oss att tänka till kring morgondagens reklam och kommunikation. Det blev en otroligt härlig dag. Över 270 personer hade samlats på Södra Teatern för […]
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All Your Brands Are Belong To Us
Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]
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What are people doing online while you're reading this post
A Tweet from Gary Hayes caught my eye this morning. I followed a link and found this wonderful social media counter. Gary has built and coded this app based on data collected from a range of social media sites. Sit tight and watch the thing start counting. After a couple of seconds you’ll grasp the […]
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21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation
And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, […]
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Idag och imorgon är det REA på framtidens kommunikation!
Idag är det den 10:e september. Imorgon är det den 11:e. Om du anmäler dig till Next Event innan morgondagen är över betalar du 1990 kronor istället för 2990 kronor. Mer om The Next Event läser du här. Om du undrar varför jag pushar för det hela kan du börja här först.
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Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS
For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away. The unexplored room of business development The car industry has access to a very unique […]
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Seduce us or excuse us – 11 ways to bring your brand up to date
We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date […]
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Sveriges intressantaste talarlista för dig som arbetar med varumärken, reklam och kommunikation.
Med undantag för något överraskande inslag är talarlistan till The Next Event klar. Jag är så otroligt stolt över att få presentera vad jag tycker är sveriges intressantaste mix av talare inom ämnen som kommunikation, varumärken, marknadsföring, sociala media och reklam. Idag satte vi pricken över ‘i’ på plats när Gunnar Broman, the ABSOLUT man, […]
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Dear The Economist – it’s MY thinking space, not yours!
Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our […]
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Event based iPhone applications will move money into mobile advertising
I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store. There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing […]
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Twitter is turning green for the people of Iran
The image you’re looking at above is my first page on Twitter when searching for the #iranelection. Notice the fact that a lot of those avatars have turned green? That’s the Twitter way of saying we support your fight for freedom! Sites like HelpIranElection and IranGreenThumbnails help you color yours. CreativeBits provide a set of […]
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I'm not your typical Swedish blogger
The other day Hans Kullin, writer of the excellent blog MediaCulpa, published BlogSweden 4 – his fourth annual blog survey. According to the survey the typical Swedish blogger is a 16 to 20 year old female who reads about 6-10 blogs daily. Not me in other words. Enjoy!
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Tweet and you shall be followed anywhere…anyhow.
People tend to share a lot of information online and not the least on Twitter. All that information is possible to access by using the Twitter API. Jer Thorp, digital artist, thought about that for a while and then he decided to extract and visualize travel information from people’s public Twitter streams by searching for […]
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Psst, have you heard…
Everyone that works in communication shares a wet dream and it spells word of mouth. Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade. […]
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Recruit your own brand army and equip them with grenades, fighter jets and guns…or end up like Domino’s Pizza
Domino’s Pizza has gotten themselves into a lot of trouble thanks to one of their employees. What’s interesting is the fact that they’ve ended up there even though they’ve done their homework on online presence. What’s lacking is obviously enough brand fans. ReadWriteWeb reports on a video broadcast by two of Domino’s employees. The video […]
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If Alfred Hitchcock lived today
As Twitter grows bigger and bigger I came to think of Alfred Hitchcock’s movie The Birds. What looks like a flock of beautiful birds end up being our worst nightmare.
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Mike Arauz got branding of tomorrow wired
Found that great qoute by Mike Arauz on Advertising Lab
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Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.
The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen) All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet […]
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There's a lot of buzz about Twitter and here's a tip about another 100
Everyone are going bananas over Twitter and the marketing potential with micro blogging. People who are into it are totally sold. People who are not doesn’t understand jack shit. The thing with Twitter is that you’ve gotta get yourself in there, start listening to the twitter and slowly adapt to a strange new culture. Once […]
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Mashable bet $2500 on a social design party while good old Sweden throws 1.3 million on the fire.
The other day I was happy to see that Per Torberger, former writer at Resume, one of Swedens leading media papers, had kick started his blog Pers Värld. Welcome back Per! One of Per’s first post highlighted the ongoing Swedish discussion about the new 2009 Swedish European Presidency logo made by Bacon. Both Resume and […]
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Skittles innovates their brand through the use of widgets and social media
Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano […]
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WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services
I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if […]
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The Swedish Royal Court makes history as they announce the engagement between crown princess Victoria and Daniel Westling
Today his Majesty King Carl Gustav was proud to announce that princess Victoria was getting engaged to her boyfriend Daniel Westling. This is cool both because it’s time for the girl to get married and the fact that the King did it on YouTube. It’s obviously not only Barack Obama that has gotten the idea […]
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It’s not about learning how to use Social media but instead learning about how to constantly change
Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]
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En intervju om sociala media i Radio Kronoberg
Bilden kommer från Inblicki.se Flickr konto Torsdagen förra veckan var jag nere i småland och besökte Växjö Konsthall. Det var Mikael Berg på Goodrace som hade lockat dit mig och Björn Jeffrey på Good Old för att föreläsa om kommunikation och sociala media. Goodrace hade tillsammans med Jim Davis Labs annordnat en strålande tillställning som […]
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Updated: Dalai Lama joins [did not] Twitter and nothing will ever be the same [still goes]
[updated] It turns out someone fooled us all and created the Dalai Lama name on Twitter. At more than 16,000 followers in one weekend, the fake Dalai Lama was one of the fastest growing accounts that Twitter has ever seen. If you didn’t know about Twitter before you’ll definitely learn about it now. The American microblogging service has […]
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An answer to Jonas Söderström and 15 things to think of when getting into conversational brand marketing.
Blogger and planner Jonas Söderström a nice guy who’s running his own company – Planning STHLM posted a question the other day. I started to write an answer to Jonas in his commentators field but then felt I needed to elaborate a little bit more. On top of that I think my thoughts might be […]
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If you wanna get some brand love tomorrow you better get into the conversation today
Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]
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Swedish Television launches a great online television site but where’s the social interaction?
Earlier this morning I got an mail from Eva Hamilton, CEO of the Swedish Television letting me know that the SVT Play Beta was live. Obviously this must have been produced by some PR agency that decided my blog was a relevant target when spreading the news. But hey, aren’t we all suckers for spreading […]
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Wondering how to get a viral spread of that great video of yours?
There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the […]
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Bloggers Monday – a network for advertising, communication and new media bloggers
Yesterday I attended my first Likeminded networking meeting at Scandic Anglais. I’m very glad that I took the time to drop in since there’s so many talented, smart and nice people you end up getting to know. However as I was sitting there I felt there is room for more networking – networking among blogging […]
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People powered journalism outbeats mainstream media when reporting on the Hudson River crash
Yesterday Janis Krums found himself on a ferry outside New York witnessing the Airbus that made an emergency landing in the Hudson River. Only seconds later his first Tweet appeared on Twitter with a link to TwitPic and his now world famous photo of people leaving the plane. Later during the day pictures started to […]
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Facebook deliver the crowds – CNN deliver the Barack Obama Inauguration
So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th. It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting […]
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Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort
Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A […]
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Sociala media på frammarsch men social värme lyser allt mer med sin frånvaro.
Internetworld frågade om jag ville skriva en krönika till Internetworld. Det gjorde jag och den publicerades i dagarna. Här återger jag den på min egen blogg. Adventsljusstakar och julstjärnor lös med vackert sken i våra fönster. Helgerna var fyllda av glöggfester och julstök. Det såldes mer fyrverkerier än någonsin trots strängare förbud och regler. Vi […]
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Get your clown suit ready if you wanna reach out to consumers in 2009
A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]
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Brand and communication predictions for 2009 by Johan Ronnestam
Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]
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The World Economic Forum in Davos 2009 show how to communicate global brands
On Techcrunch I noted The World Economic Forum has launched the Davos Debates on YouTube, an open discussion on the state of the world. As well as inviting videos and comments from the YouTube community, the best of which will be shown at the Meeting, the person who submits the most thought-provoking video will have […]
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Social media predictions for 2009
All over the blogosphere we can expect 2009 predictions covering our feeds like fireworks on new years eve. Entrepreneur Peter Kim is one of the first out. He has put together a quite interesting paper that highlights what he think will be the things to watch for in 2009 when it comes to social media. Worth a […]
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This christmas. Lend your money to people in the developing world.
I have just finished sending my christmas gifts. This year I’ve skipped the Porsches and the Learjets. Instead I registered an account on Kiva.org. Apart from a loan to Ms Chhum Sreng I’ve bought loads of gift certificates. These ones became the perfect christmas gift. Kiva, that I found on Jardenberg.se is the world’s first […]
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Why conversational marketing is the communication of tomorrow
In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]
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You should know what Creative Commons is.
The other day I wrote (in Swedish) about Germany making their national image library available under the Creative Commons license. Wow I thought. Then today when I learned that Jesse Dylan, son of Bob Dylan and co-editor of the award winning YesWeCan video (produced with IllWilly) had created a video for Science Commons it striked […]
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Vad kan Sverige ge bort under Creative Commons licensen?
Läser idag på Slashdot om ett fantastiskt initiativ från tyska staten. Man har bestämt sig för att donera 100 000 bilder till tyska Wikipedia under det tyska Creative Commons “Attribution-Share Alike 3.0” avtalet. Bilderna sträcker sig från 1860 till nutid. Tydligen är det här bara början. Målet är att dela ut över 11 miljoner bilder! […]
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Nyhetskanalernas framtid i mobilen är ljus
Blåst på mobila nyheter. Det är rubriken på Martin Jönssons senaste inlägg i SVD om nyhetstjänsternas framtida utmaningar. Martin menar att nyhetstjänsterna för en ojämn kamp mot allt annat som släpps på mobilen samt att det inte är nyhetsändningarna som kommer stå först i kön för vad användarna vill ha i sin mobiltelefon i framtiden. […]
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Put your strategy first says Ford Motors when it comes to social communication
Stuck on Arlanda airport on my way to London. Its pretty f*#n snowy so my plane is delayed. Sooner or later I’ll get there though! As I’m browsing some feeds I noted that Anton had bookmarked a case study by Amber/Altitude. The case study is basically an Interview with Scott Monty the head of social media […]
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Videogame + urban sport + music + innovation = viral spread
This video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games – Guitar Hero. The sign also promotes that the video is about music – Prisoner of Society by The Living End. Shortly after the […]
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Monty Python shows the full monty on YouTube
Swedish music artists signed a manifesto on DN (leading Swedish newspaper) the other day. They basically told us that they will sue each and every one of us who downloads their music online. – They hate us! Monty Python published their Manifesto on YouTube the other day. The basically told us that they will not […]
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Here's an RSS feed that will go viral!
As I was reading my stats in my Mint account a site that I hadn’t seen before. Viralvideochart.com stood out. Its a sniffy little thing where you can keep track of the virality of online videos. The cool thing is that these guys measure virality, not videos shown. So the faster something is being spread, […]
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18 rules the best web developers follow and another 2
As I’m sitting listening to people on stage talking about viral communication a great post flips by in my RSS reader. The post talks about 18 rules that the best web developers follow. The list is a great compilation of what’s important. Still I’d like to ad two rules. Hey, before you read – feel […]
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If you're into advertising then this message is important. If you're into being a voyeur, then it's really important
Product Manager Matthew Liu says it better than me. So listen!
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A glimpse of what to come
ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies. Hmm what the heck does that mean? Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, […]
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How to kick start a viral
There’s a lot of talk about viral marketing and especially YouTube video virals. Brands and agencies seems to think that viral marketing is a viable marketing method. It COULD be. But it might just as well FAIL big time. Of course it depends on the actual video but many great virals have been doomed to […]
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The US election will be won with small collectibles and online strategy
When I opened my mailbox this morning yet another mail from the Barack Obama campaign machinery had landed. The header read: Deadline tomorrow: Your Car Magnet. Quirky enough to make me wonder what it was all about. I opened the mail and read: “I can tell you right now who’s going to win this election […]
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Ask Astronaut Greg Chamitoff anything you want.
NASA has got of hang of new technology. When brands all around the world are talking about social press rooms, NASA takes the concept a step further. Astronaut Greg Chamitoff, aboard the International Space Station 220 miles above Earth, is taking the ordinary mans question on life up there. All you have to do is […]
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Jigsaw has risen from the dead and promotes SAW 5 on YouTube
The creators behind SAW – one of the scariest horror movies ever has created a creepy video where Jigsaw, risen from the dead, promotes a competition on YouTube. A simple but smart concept where the man in the mask tells people to visit YouTube.com/SAW5. The video above featuring Jigsaw has gained 3,139,460 views in 6 […]
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Mobile + GPS + Camera + 3G + social networks = Live tagging
Richard Gatarski wrote on his blog earlier today about a new iPhone app called Sekai Camera. It’s so cool so I just had to spread the news. The Sekai Camera was presented by TonchiDot on TechCrunch50 earlier in september. This new app makes it possible to combine online data with offline positions. Basically, if you […]
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Why mobile advertising is not the future and mobile value is.
Since the mobile established it self as the ONE personal communication tool advertising agencies, brands and mobile technology enthusiasts has always raised it as the future place of advertising. And the more people that get their hands on a mobile, the more people seem to think that we will all walk around and view things […]
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Swedish Bloggy is out there
Last friday I had a lunch with serial entrepreneur Johan Ejermark. Among other things Johan has managed to have 30000! people report the stats from Swedish sport events in his company Everysport. A hamburger and some french fries later I was eager to get my hands on a beta login to Bloggy, a new Swedish Jaiku/Twitter clone. […]
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Swedish artists Timbuktu launches new song with Dregen on Pirate Bay
Timbuktu is one of Swedens most famous artists. Together with Dregen, famous for being the guitarist in Swedish punk rock band Backyard Babies he is launching his latest single on Pirate Bay. When you enter Pirate bay today, you’re welcomed by the image above that has replaced the Piratebay ship. A click takes you straight […]
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This man thinks different
On stage was a man called Mattias Östmar, founder of PRfekt. I’ve never heard about the guy before but what came out of his mouth as he did his presentation was extremely interesting and especially innovative. I’m a big fan of people who have been thinking about something for a long time and decide to […]
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Few companies lead. Most follow when it comes to Web 2.0
This morning I read this survey on ‘Trends and Best Practices in Adopting Web 2.0 in 2008’ made by Awareness, a US based research company. The report explores the adoption of Web 2.0 technologies and the future of social media initiatives for Enterprises in 2008. Of course it contains a bunch of interesting stuff (read […]
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adidas Techfit launched
The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed depending on which market or language you prefer. The […]
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Facebook hits 100 million users
I presented an idea in front of the board members of a leading Swedish company a while ago when one of them suddenly, quite downgrading, commented on the lack of history in terms of best practise comparison in my case. “How can you even suggest an idea that isn’t supported with at least 5 years […]
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Johan Ronnestam's new phone numbers is +46 70 654 90 10
The other day I had to switch phone numbers since I got myself an iPhone 3G. The new number is +46 70 654 90 10. The fact that this post will be picked up by LinkedIn, Plaxo, Friendfeed, Twingly, Facebook, Jaiku, Tumblr and probably another 20 different social networking services connected to my RSS feed makes […]
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Congratulations Stardoll
Back in 1997 I worked with financial information online. That’s when I first met Mattias Miksche, back then at ETrade, today CEO on Stardoll. Today ReadWriteWeb made me notice the fact that Nielsen Online has published a study of online Britons under age 23 and their favorite sites. Swedish Stardoll is right up there on top! Great work!
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IKEA makes relevant use of web-TV
It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips. What’s even better is the fact that they’ve […]
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Where in the world is the social buzz?
So, you’re into communication and you know you have to at least try some social media activities in order to be on track with your competitors. You meet up with your consultants who says Facebook is the shit…ah mean Myspace…eh, LinkedIn…nooo Twitter…maybe… You get it. It’s a jungle out there and planning has taken […]
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What the F**K is social media
Found this great presentation by Marta Kagan on Slideshare.net. Another eye opener for you guys/girls out there who hasn’t really understood what social media means to the future of communication. A couple of qoutes from the presentation: Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do […]