Videogame + urban sport + music + innovation = viral spread

This video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games – Guitar Hero. The sign also promotes that the video is about music – Prisoner of Society by The Living End. Shortly after the sport of BMX is introduced. We’re now wondering, where is all this going to go.
The effort of making this video is amazing and it taps straight into the young audience that loves gaming, music and sports. Last but not least – He f*#n nails that song!

Two days after posting the ‘Bike Hero’ video its been viewed 584,733, posted on 104 blogs and commented 2,533 . Phew.



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