IKEA makes relevant use of web-TV

It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips.
What’s even better is the fact that they’ve stuck to blogging standards when they have designed the whole thing and not fallen into the trap of trying to do something new and different. According to BuiltWith they’ve used Ruby on Rails to create it. However, I do recognize a lot of plugins, so it wouldn’t surprise me if WordPress or something similar was stuck in the bottom of the whole thing.
Jacob Nielsen, famouse user interaction dude from Denmark once said: “People spend most of their time visiting other sites”
Thanks Reklamfeber for pointing this one out.