Tag: Social communication
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Recruit your own brand army and equip them with grenades, fighter jets and guns…or end up like Domino’s Pizza
Domino’s Pizza has gotten themselves into a lot of trouble thanks to one of their employees. What’s interesting is the fact that they’ve ended up there even though they’ve done their homework on online presence. What’s lacking is obviously enough brand fans. ReadWriteWeb reports on a video broadcast by two of Domino’s employees. The video […]
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Facebook hits 100 million users
I presented an idea in front of the board members of a leading Swedish company a while ago when one of them suddenly, quite downgrading, commented on the lack of history in terms of best practise comparison in my case. “How can you even suggest an idea that isn’t supported with at least 5 years […]
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IKEA makes relevant use of web-TV
It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips. What’s even better is the fact that they’ve […]