Blog of Johan Ronnestam

Tag: ikea

  • Piggyback'n Barack Obama and his message of change

    Pepsi are on top of their game. With the help of R/GA they’ve created a campaign site welcoming Barack Obama to his presidency. They’ve tied the entire campaign site message to their tag line – Refreshing Everything. The idea is very smart – piggy back mr President with your own brand message. On the site […]

  • BSmart creates a nice piece for IKEA

    A couple of days ago I spotted this TVC above. It made me happy. Simple & informative yet a fun movie that left a positive feeling right behind my nipples. I instantly started to browse the net to get hold of the movie and blog about it. I was kinda sad when I couldn’t find […]

  • IKEA makes me wanna go to sleep

    It’s sunday evening. I wanna sleep. And this nice ad from IKEA Canada finally makes me shut down and get to bed. But before I do I gotta share the piece with you as it proves interactivity is always appreciated even thought it might not be digital. The idea “So comfortable, you’ll need shorter bedtime stories” has […]

  • IKEA makes relevant use of web-TV

    It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips. What’s even better is the fact that they’ve […]