Blog of Johan Ronnestam

Tag: wordpress

  • Case: Revamping Vasakronan. Swedens largest property brand.

    Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]

  • Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

    The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]

  • The Social Formula For Small Business Owners

    About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

  • The Essential Guide On How To Start And Configure A Blog That Rocks The World

    I have gotten the question over and over again from people, organizations and brands: “How do we start a blog the right way” – I’ve decided to put my advice into writing. Some of you might think this post is unnecessary. Other people have written about this already. I thought so too until I started […]

  • IKEA makes relevant use of web-TV

    It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips. What’s even better is the fact that they’ve […]

  • Changed theme

    In pursuit of easier readability, visibility of links I’ve tweaked a theme called Prisa 2. Hope it makes it easier to read my blog. Good night.