Case: Revamping Vasakronan. Swedens largest property brand.
Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]
Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?
The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]
The Social Formula For Small Business Owners
About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]
In pursuit of easier readability, visibility of links I’ve tweaked a theme called Prisa 2. Hope it makes it easier to read my blog. Good night.