What the F**K is social media

Found this great presentation by Marta Kagan on Slideshare.net.

Another eye opener for you guys/girls out there who hasn’t really understood what social media means to the future of communication.
A couple of qoutes from the presentation:

  • Only 18% of TV ad campaigns generate positive ROI
  • 90% of people who can skip TV ads, do
  • The average person is exposed to 3000 advertised messages a day
  • Only 14% trust advertisements
  • 78% of people trust the recommendations of other consumers
  • 36% think more positive about companies that have a blog
  • 32% trust bloggers’ opinons on products & services
  • 96% of the millenials have joined a social network

So, what are you waiting for?