Tag: innovation

  • Ten Principles of Future Branding

    Ten Principles of Future Branding

    The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]

  • Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?

    This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • 2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    Jag hade för ett tag sedan förmånen att sitta ned och diskutera framtidens skola med Karin Nygårds. Karin rankades 2014 av Computer Sweden som en av Sveriges mäktigaste IT-kvinnor (39), blev bland annat vald till årets punkare i skolan 2014 och var en av dem som Stefan Löfven bjöd in för ett samtal om framtidens […]

  • The three components of future brands

    Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]

  • Deciding on things in a creative process. 5 things to think about.

    Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can.  I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the […]

  • Wanna be an entrepreneur? Here are 10 things to think about!

    Tons of people I meet tend to be envious of the entrepreneurial life. There’s this fantasy about leading a life that you, and no one else, control. People who are hired always seem to be looking for the next move. Very few actually seems pleased about working for someone else. Then of course there’s people […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • Answering 10 questions about the future of communication (in Croatia to some extent)

    About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions. Before this event I was contacted by the […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Don't Fall In Love With Your History. Embrace Your Future!

    It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if […]

  • What's Up?

    It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer. My youngest daughter Linn trying out her new […]

  • Social Marketing Simplified

    There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow. To succeed in moving your business, communication and advertising into the digital world, ask yourselves […]

  • Lightbulb Packaging. If They Can – You Can Too!

    People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 […]

  • How To Win And Keep A Client

    Winning clients is hard. Keeping them over time is even harder. Many of you might read this blog in order to do just that – win and keep clients. Then let me share my point of view on the subject. How to hit your target Innovation is what awards you with new accounts. This is […]

  • These Are The Reactions You're Looking For When Launching A New Product

    I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades. This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • 10 Packaging Concepts That Bring Boring Objects & Products to Life

    I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today. When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I […]

  • All Your Brands Are Belong To Us

    Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]

  • The Ultimate Mood and Storyboard Application

    Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. […]

  • TEDxStockholm and Tales of Passion

    This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future. A great picture by Gitta Wilén from the first TEDxStockholm. Can you […]

  • Microsofts Future Interface Bonanza

    A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]

  • Art, Technology and Nature Combined turns into a Future Innovation

    Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler‘s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing. Thomas […]

  • How to innovate a set of icons

    Innovation is a strange thing. The best of innovations usually happens when someone takes something established from the world of culture and ads a twist or adapt it to future needs. Weiden & Kennedy’s great Honda COG pastiche on Peter Fischli & David Weiss’s art expression ‘The Way Things Go‘ is the perfect example on […]

  • Can XBOX360 Natal really be this good

    About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A. The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, […]

  • The future belongs to cool robots and it scares the hell out of me

    Terminators. Robots created by mankind came to the decision that in order for them to solve their tasks it was more efficient if mankind were extinct. A fantasy or a probable future? The last couple of years I’ve seen lots of videos coming out from laboratories that makes the Terminator future quite possible. I can […]

  • On my way home from 6 days on Lanai, Hawaii that changed my life

    Me interacting with Mr Dolphin, his friends and family. I have spent the last 6 days on Lanai, Hawaii together with a good friend. We’ve been down here attending Tibco’s yearly conference. He as an employee and me as a guest. The optimum setup for me as I’ve focused more on exploring the island than […]

  • WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

    I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if […]

  • In order to create something timeless you’ve gotta set Megagoals.

    The Lamborghini Miura – A timeless car What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop […]

  • Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

    Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something […]

  • 1.5 years has passed since I spoke about 10 trends 2012 at Daytona Sessions and in 1 hours its time again – this time without me speaking.

    The 1st of November 2007 I was invited as one of the speakers at Daytona Sessions Vol 1.. Martin and Rasmus, the founders of Daytona wanted me to speak about digital communication in 2012. Said and done – I pinpointed 8 things that would happen and change digital communication in 2012. My predictions and status […]

  • Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort

    Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A […]

  • Cables go f#*k yourselves

    I have been looking through videos from the CES 2009 show and apart from the Palm Pre there’s not that many things that makes me go wow! But this new invention that let’s us all cut the cables is fantastic.

  • Soon I'll publish my neuron information brain feed on Brainbook

    Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back […]

  • Absolut.com gets a more user friendly user interface but I lack Innovation.

    One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]

  • A short story about love

    First, I’m going to find out what she’s like. I’m gonna spend time with her, or around her since I actually don’t know her. What food does she like, white or red wine, does she like fashion, music – what kind of music? Is she into sports and if so, which sport. If not, why? […]

  • The Steve Jobs delivers insights on life at Stanford

    I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]

  • More ways to innovate the release of a new music album

    In Sweden, the government has recently voted on a new law that is supposed to make it harder for people to steal music. The lobbying for this new law has mainly been run by old school artist who want to protect their rights to their music. Younger artists that has grown up with the new […]

  • A book about typefaces that makes you go wow!

    Snow, food and wine. That’s why I haven’t been blogging away the last couple of days. I’m in the Swedish ski resort Tandådalen with my oldest daughter Ebba. I could not resist however to post this video showing this ABC3D pop-up book by Marion Bataille. It’s a true  beauty and shows how innovation really makes […]

  • Dion Hinchcliffe show you the innovation opportunities

    Saturday. Got my sister’s kids over. After 20 books, 10 songs and probably 10 extra visits to the toilette (without result) before the little devils finally fell asleep there’s really no room for blogging. But while waiting for one of them to fall asleep I found this great visualization of innovation opportunities on Dion Hinchcliffe’s […]

  • Amazon frustration free packaging adds consumer value and secures my future relation with my kids

    I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I […]

  • Can extreme differentiation turn anything into luxury?

    Danish Brewery, Jacobsen Brewhouse has released the most expensive beer in the world. This little drug is called Vintage Nr. 1. The price tag is €261. It’s funny. Neil French, legendary copywriter created a campaign for Singapore Press Holdings that was to prove to clients who believed that beer could only be advertised on television, […]

  • Art Lebedev Studio innovates

      Fuck the rain. A creation by Artemy Lebedev founder of the design agency Art Lebedev Studio. I first noticed these guys back in 2004 when I used the Ardeæ folding chairs, one of Arts own creations, as a mood image for a BRIO pitch. I found myself loving the broad variety of projects found […]

  • What the F**K is social media

    Found this great presentation by Marta Kagan on Slideshare.net. Another eye opener for you guys/girls out there who hasn’t really understood what social media means to the future of communication. A couple of qoutes from the presentation: Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do […]

  • BMW innovates

    Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula. I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.   Their brand has been closely connected with innovation […]

  • Why the Eurocup 2012 will be broadcasted on Socialtelevision.com

    Right now people all over the world tune into Eurocup 08 in Switzerland/Austria. I live in Sweden, so TV4 and Canal+ are the channels of my choice since they are the ones holding the rights to the show. They paid a shitload of money for it. This will not be the case in Eurocup 2012 […]

  • Let me introduce Vladimir Gvozdev and BibliOdyssey

    Sometimes you just end up spending time on a site much like when you enter a library. You feel good, spend quite some time eyeing the shelfs for something good to read. Visiting BibliOdyssey makes me feel just like that. Today I spent about 25 minutes just eye gazing the beautiful “historical” illustrations on the […]

  • First shock absorber on Mars?

    In case you missed it there is now a lander called Phoenix on Mars. The thing landed 17:07 local time on Mars (what the hell that now is).  This view of one of the footpads of NASA’s three-legged Phoenix Mars Lander shows a solid surface at the spacecraft’s landing site. As the legs touched down on […]

  • iPhone Earth

    Met a guy today that said: “iPhone is kind of overrated, it’s just like another mobile but not as good” What he and a lot of other people don´t understand that it’s not about the phone, it’s about the open platform, the touchscreen and motion sensor. This is a cool example of both of them. […]