Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?
The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]
Star Wars holograms are no longer part of the future.
I bumped into this post about an adidas Hologram before getting to sleep. Wow. This technology is really becoming something to consider for all kind of marketing activities.
Pixel art has become a vintage technology
There was a time when I hated pixel art. It was around 2000 when there wasn’t any need for creating websites with pixel graphics. It mostly felt stupid and took for ages to create something that looked stunning. Some years later adidas used the pixel art above created by Eboy (the Yoda of Pixel art) […]
The adidas World Cup project
If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas. The solution was a 10 month campaign that took 1.5 years to build […]
A comic book to support the adidas Impossible field campaign
The launch of the Impossible Field website to compliment the TV campaign, detailing the launch of a new range of adidas products. Background The launch of adidas’ latest range of products was to steer clear of outright “selling” was our brief from adidas for this project, and it was also to demonstrate the products’ superiority. […]