Blog of Johan Ronnestam

Tag: campaign site

  • Agent Provocateur knows how to tease

    Let me make this clear from the beginning. It’s not the product that made me write about the shopping experience. But, I’ll admit that I found the shopping experience because of the product. I’m a fan of usability. What doesn’t work…doesn’t work. However, I’m also a fan of dramatization and communication. This site by Agent […]

  • adidas Techfit launched

    The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed depending on which market or language you prefer. The […]

  • A campaign site for BMW motorrad

    BMW Motorrad presents the Beauty and The Beast, all embodied in one terrific creature. Foreign presented the website. BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves […]

  • A comic book to support the adidas Impossible field campaign

    The launch of the Impossible Field website to compliment the TV campaign, detailing the launch of a new range of adidas products. Background The launch of adidas’ latest range of products was to steer clear of outright “selling” was our brief from adidas for this project, and it was also to demonstrate the products’ superiority. […]