Tag: model
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How To Successfully Identify A Future Trend
I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!
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A structured visualization of planning
Leon is a planner at the Stockholm branch of Jung von Matt. Apart from that he’s running a blog called The Planning Lab that I tap into on a daily basis. The other day he posted the sweet little visualization of the planning process above. Here’s two recommendations. 1. Read Leons blog. 2. Download the planning […]
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Dion Hinchcliffe show you the innovation opportunities
Saturday. Got my sister’s kids over. After 20 books, 10 songs and probably 10 extra visits to the toilette (without result) before the little devils finally fell asleep there’s really no room for blogging. But while waiting for one of them to fall asleep I found this great visualization of innovation opportunities on Dion Hinchcliffe’s […]
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Communication is easy. It's the branding that is hard
Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]