Tag: pos
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Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]
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Shopping experience of tomorrow
Quick note from London. As always I’m on the look-out for new gadgets. This time it led me to the Apple concept store on regent street. And as expected I didn’t find anything new since Apple seldom surprise you instore. The new things turn up online first. But what did make me go wow was […]