Blog of Johan Ronnestam

Tag: online

Future Integrated Communication From A Digital Perspective

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]

January 13, 2011
Common Sense Communication

In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping. Would you: a) Rethink the layout of your store today b) Rethink the layout of your store next year c) Rethink the layout of your store within the next three years I think the […]

September 4, 2010
Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something […]

February 18, 2009
How much longer can online advertising play hard to get without clients waking up?

I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]

November 17, 2008
Playground for font lovers

FontStruct is the ultimate playground if you wanna get into creating your own fonts. Online and all! Go.

August 26, 2008