Blog of Johan Ronnestam

Tag: planning

  • What makes people take action?

    The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than […]

  • An answer to Jonas Söderström and 15 things to think of when getting into conversational brand marketing.

    Blogger and planner Jonas Söderström a nice guy who’s running his own company – Planning STHLM posted a question the other day. I started to write an answer to Jonas in his commentators field but then felt I needed to elaborate a little bit more. On top of that I think my thoughts might be […]

  • A structured visualization of planning

    Leon is a planner at the Stockholm branch of Jung von Matt. Apart from that he’s running a blog called The Planning Lab that I tap into on a daily basis. The other day he posted the sweet little visualization of the planning process above.  Here’s two recommendations. 1. Read Leons blog. 2. Download the planning […]

  • Communication is easy. It's the branding that is hard

    Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]