Tag: Print
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Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]
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A lovely print campaign from IWC and Jung von Matt
Oh how I’d love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is the hero. All ads look more or less the same. […]
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There is advertising that makes you go 'wow' and there is advertising that makes you 'noo'
This wonderful piece made for The Red Cross and found on FFFFound definetely make me go wow. I’ve seen it before but then today it passed by my eyes when image browsing. To me this is a great idea executed in the smartest way. Wonderful thinking when it comes to integrating the logo inside the […]
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The Tap'd communication package makes you believe (almost)
Tap’d water is this new tapped water on bottle from New York. It’s basically water straight from the tap, poured into a wonderfully designed bottle and sold on the streets in NY. The people behind this product must be marketing geniuses. Read this statement taken from their website: “New Yorkers are known for having great […]
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IKEA makes me wanna go to sleep
It’s sunday evening. I wanna sleep. And this nice ad from IKEA Canada finally makes me shut down and get to bed. But before I do I gotta share the piece with you as it proves interactivity is always appreciated even thought it might not be digital. The idea “So comfortable, you’ll need shorter bedtime stories” has […]
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A nice piece form DDB
[singlepic=15,320] S potted this ad on Adsoftheworld. Liked the simplicity of it. A nice little storyteller. There’s been a lot of buzz in Sweden about DDB but personally I haven’t really understood why. But when I spotted this one it makes more sense. Among others, Art Directors Viktor Arve, Ted Harry Mellström, Simon Higby and another […]
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Hitler vs Chaplin
I spent yesterday looking through tons of ads, some good and some bad when I was doing my job in the jury for Guldeken, a local advertising competition in the south of sweden. However, the best print ad wasn’t to be found among the contenders. That one was sitting on the desktop of fellow jury […]
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An Absolut, but tragic change in advertising strategy
Absolut Vodka, one of Swedens premium export brand has provided the world with consistent advertising since first exported in 1979. The last couple of years the brand has been seen luring around with different experiments in what seems to be a search for new strategy in it’s advertising. Now for the first time (if you […]