Blog of Johan Ronnestam

Tag: SEO

  • Future Integrated Communication From A Digital Perspective

    Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]

  • Dear The Economist – it’s MY thinking space, not yours!

    Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our […]

  • Wondering how to get a viral spread of that great video of yours?

    There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the […]

  • Absolut.com gets a more user friendly user interface but I lack Innovation.

    One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]

  • More than 80% use Google instead of the actual URL when visiting a brand website.

    In order words. You sure as hell wanna make sure that brand of yours is found among the top searches on Google. SEO is more important than ever. Building websites that get listed and linked up is key. So, if you wanna get our management team on board, do the following 3 steps: Print this […]

  • The Pyramid of (SEO) Success

    My scotch whisky blog keeps on jumping back and forth from page 2 to page 9 on the global Google.com search engine when you search for ‘whisky’ and it makes me go mad. I’ve tried every trick in the (SEO) book to keep it steady on that second page since that drives about 1-2000 unique […]