Category: Print
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Case: The branding and launch of BAUX Acoustic Pulp.
The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX. When me and my co-founders started BAUX, we had a simple idea; That acoustic materials […]
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Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]
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There’s something fishy going on
I haven’t really spent to much time blogging about what I’m actually am doing besides blogging. However, for some time now I’ve been working with everything from re-branding, advertising, digital communication to point of sales, packaging and raw problem solving for both Swedish and foreign brands. Some of the projects are pretty darn cool but […]
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A lovely print campaign from IWC and Jung von Matt
Oh how I’d love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is the hero. All ads look more or less the same. […]
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IKEA makes me wanna go to sleep
It’s sunday evening. I wanna sleep. And this nice ad from IKEA Canada finally makes me shut down and get to bed. But before I do I gotta share the piece with you as it proves interactivity is always appreciated even thought it might not be digital. The idea “So comfortable, you’ll need shorter bedtime stories” has […]
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A nice piece form DDB
[singlepic=15,320] S potted this ad on Adsoftheworld. Liked the simplicity of it. A nice little storyteller. There’s been a lot of buzz in Sweden about DDB but personally I haven’t really understood why. But when I spotted this one it makes more sense. Among others, Art Directors Viktor Arve, Ted Harry Mellström, Simon Higby and another […]
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Lego ad that makes you wanna play
This is simplicity at it’s best. Jung von Matt in Germany shows how much you can do with very little. My only concern would be that this actually makes +30 year old kids wanna buy lego rather than 10 year old ones. However…the 30 year olds are the ones that pay 🙂 Source: Adsoftheworld.com
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Kosta Boda is ‘In love with art glass'
Ah, I know. Some of you think we only do digital over at Foreign. Here’s a little something to prove different. Kosta Boda, one of the leading and oldest glasshouses in the world asked us to develop an idea for print placements in glossy magazines and larger outdoor billboards to follow up last years success. […]
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An Absolut, but tragic change in advertising strategy
Absolut Vodka, one of Swedens premium export brand has provided the world with consistent advertising since first exported in 1979. The last couple of years the brand has been seen luring around with different experiments in what seems to be a search for new strategy in it’s advertising. Now for the first time (if you […]