This is the blog of Johan Ronnestam.
Find out more about Johan on Ronnestam Creative Studio
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adidas +10 Recruitment
Background A massive global campaign where stars around the world search for football players to join their teams. Visitors to the website are given the chance to be recruited and send an attached movie/image showing that they have what it takes be recruited to a team. Challenge To create a personal site that captures and […]
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The adidas +F50 Tunit Campaign
The adidas +F50 TUNIT modular football boot will take the game of football into a new era. Allowing players to customise and tune their performance to full effect, this is a football boot that can be any boot the player wants it to be. With the concept of modularity at hand, we needed to create […]
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BMW R1200S Launch
Background BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves that BMW Motorrad has seriously leaped into contention within the super sport bike segment. Challenge The typical […]
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A campaign site for BMW motorrad
BMW Motorrad presents the Beauty and The Beast, all embodied in one terrific creature. Foreign presented the website. BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves […]
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adidas +10 World Cup Campaign
Background The launch of the +10 campaign was also the start of “The Fan’s World Cup”, with a recruitment drive to group viewers with their favourite players in the pursuit of both real-life and online events and games. adidas, wanting to provide a vehicle to football fans all over the world, approached Foreign to bring […]
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Bigger and better for Netentertainment
Netentertainment gave Foreign the assignment to raise the awareness about their brand and their value to market. Background NetEnt offers the most attractive, profitable and operationally stable gaming platform available. Non download Internet casino systems is at the core of their offering. They provide comprehensive solutions with all the features, tools and controls that an […]
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A comic book to support the adidas Impossible field campaign
The launch of the Impossible Field website to compliment the TV campaign, detailing the launch of a new range of adidas products. Background The launch of adidas’ latest range of products was to steer clear of outright “selling” was our brief from adidas for this project, and it was also to demonstrate the products’ superiority. […]
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A magazine-styled online publication for football fans in 26 countries and 18 languages.
Adidas felt the need to communicate with football fans all over the globe; give them a sense of belonging to an international community and a place where they can find information on a great variation of football topics, injecting excitement into the category. Challenge To keep the publication interesting month after month with updated material, […]
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