Tag: differentiation
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There’s always room for innovation and here are 35 ways of forcing your brand into differentiation
I often meet people or brands saying everything has been done and there’s no room for innovation in their bransch. Never, no, not in a million years! There is always room for product innovation. Sometimes all it takes is looking at your business from a different perspective. What the iPhone has done to the mobile […]
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In order to create something timeless you’ve gotta set Megagoals.
The Lamborghini Miura – A timeless car What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop […]
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This is the real problem for SAAB
I just got back from reading a post on Autoblog about Saab 9-3X and 9-5 officially confirmed for 2009 rollout. And the post is accompanied with the image above. Here lies the SAAB problem. This image is probably number 200490934782 in line that i’ve seen the last years promising me that SAAB is about to release […]
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Can extreme differentiation turn anything into luxury?
Danish Brewery, Jacobsen Brewhouse has released the most expensive beer in the world. This little drug is called Vintage Nr. 1. The price tag is €261. It’s funny. Neil French, legendary copywriter created a campaign for Singapore Press Holdings that was to prove to clients who believed that beer could only be advertised on television, […]