Blog of Johan Ronnestam

Tag: technology

  • 10 years ago I made some predictions. True or false?

    10 years ago I made some predictions. True or false?

    Hey. As you know I’ve been writing my blog for quite some time now. Every now and then I’ve boldly stuck my nose out and predicted the future. But how right am I? Well, today we’re going to find out. As we all know, predicting the future is a risky business. Back in 2013, I […]

  • BAUX, Branding & the Acoustic 3D Pixel

    BAUX, Branding & the Acoustic 3D Pixel

    As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we’ve set out to create a sustainable global design brand set out to rejuvenate the construction industry. Friends of mine were somewhat puzzled when I told them what BAUX […]

  • Don't fall in love with technology. Fall in love with humans!

    Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No […]

  • Hello from St Anton and a comment on bringing technology into nature

    Me looking into the camera on the top of Valluga before heading down an extrem run.  Right now I’m spending four days in heaven. Together with some friends and I’m St Anton skiing some of Europe’s best powder. We got our two mountain guides with us and we’re exploring every part of the

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

    The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • Art, Technology and Nature Combined turns into a Future Innovation

    Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler‘s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing. Thomas […]

  • Technology democratized creativity

    The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made sure that they make the big bucks while the actual […]