Blog of Johan Ronnestam

Tag: creativity

  • Sharing some of my thoughts on viral marketing – The Viral Triangle

    Sharing some of my thoughts on viral marketing – The Viral Triangle

    Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]

  • Follow your inner voice!

    Follow your inner voice!

    When you seek to brand a company, product or service you always start with the reason for being. In the same way you should always look for your reason for being when you think about your next chapter in life. Not which company you aim to work with or business idea you want to bring […]

  • The future for brands and companies looking to survive and thrive

    Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that […]

  • Content made for attention vs content made for relation

    Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up […]

  • The most worthless question and the question to die for!

    What are you doing tomorrow? Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey […]

  • Reference stand in your way for future success

    Jan Boklöv hade a totally different idea on how to do ski-jumping. At first he wasn’t aloud to jump V-style even though he flew a lot longer. Finally people had to give in and he changed the sport. One of the most common responses one gets when presenting an a brand new idea or outlining […]

  • Deciding on things in a creative process. 5 things to think about.

    Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can.  I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the […]

  • Wanna be an entrepreneur? Here are 10 things to think about!

    Tons of people I meet tend to be envious of the entrepreneurial life. There’s this fantasy about leading a life that you, and no one else, control. People who are hired always seem to be looking for the next move. Very few actually seems pleased about working for someone else. Then of course there’s people […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • The Ultimate Mood and Storyboard Application

    Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. […]

  • In order to create something timeless you’ve gotta set Megagoals.

    The Lamborghini Miura – A timeless car What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop […]

  • Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort

    Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A […]

  • The Steve Jobs delivers insights on life at Stanford

    I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]

  • Hand drawn qoutes

    Quite silly, but a good way to remember nice quotes. “Creativity is the opposite of routine” – Unknown.

  • Should your creative idea be executed or not?

    Ms Swissmiss found a pretty good answer to that question on Frank Chimero’s, designer, illustrator and tinkerer from Missouri, USA, website.