Blog of Johan Ronnestam

Tag: tvc

  • Case: Let's Bank with Fredrik 'Benke' Rydman and Marginalen Bank.

    If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as […]

  • Continuing building the Marginalen Bank brand with a new commercial

    As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in […]

  • Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

    What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]

  • It's friday and I like

    Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days. After that followed a date with Mr Aviation,  Ms Gin Fizz, a dame called Strawberry […]

  • Sheep condoms…

    I have a Samsung TV at home. I’ve been thinking of selling it. After seeing this viral that I picked up over at AdAge that’s not possible. While we’re at it. Yesterday I spent the morning at an MSN Innovate seminar arranged by Microsoft Advertising in Sweden. There I had the pleasure of listening to […]

  • Honest and real makes me singalong with the Super Broker Shuffle

    Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more […]

  • Microsoft pairs Bill Gates & Jerry Seinfeld in their latest TVC

      It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune. Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more […]

  • Halo-inspired Toyota commercial for Prius

    Well, that’s another way of creating a TV commercial for a hybrid drive car. It sure got my attention. By AB5TRAX