Blog of Johan Ronnestam

Category: SEO

Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals

Today, I was listening to a live cast by Jesper Åström titled ‘Defend your brand budget’, where he and Rodrigo Pozo Graviz discussed the importance of branding in the context of SEM/SEO and marketing campaigns. While their insights were valuable, I couldn’t help but feel that there was a missing piece to the puzzle – […]

March 8, 2023
AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that […]

May 20, 2017
Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

February 16, 2011
Future Integrated Communication From A Digital Perspective

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]

January 13, 2011
The Social Formula For Small Business Owners

About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

November 25, 2010
The Essential Guide On How To Start And Configure A Blog That Rocks The World

I have gotten the question over and over again from people, organizations and brands: “How do we start a blog the right way” – I’ve decided to put my advice into writing. Some of you might think this post is unnecessary. Other people have written about this already. I thought so too until I started […]

March 24, 2010
3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]

February 15, 2010
Social Media And Our Beloved Europe? The Truth Or At Least Part Of It.

Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe. As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media […]

January 22, 2010
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

December 30, 2009
Seduce us or excuse us – 11 ways to bring your brand up to date

We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date […]

August 25, 2009
If you wanna get some brand love tomorrow you better get into the conversation today

Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]

January 28, 2009
Wondering how to get a viral spread of that great video of yours?

There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the […]

January 19, 2009
Brand and communication predictions for 2009 by Johan Ronnestam

Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

December 29, 2008
More than 80% use Google instead of the actual URL when visiting a brand website.

In order words. You sure as hell wanna make sure that brand of yours is found among the top searches on Google. SEO is more important than ever. Building websites that get listed and linked up is key. So, if you wanna get our management team on board, do the following 3 steps: Print this […]

November 28, 2008
The Pyramid of (SEO) Success

My scotch whisky blog keeps on jumping back and forth from page 2 to page 9 on the global Google.com search engine when you search for ‘whisky’ and it makes me go mad. I’ve tried every trick in the (SEO) book to keep it steady on that second page since that drives about 1-2000 unique […]

August 19, 2008