Blog of Johan Ronnestam

Category: Usability

  • Future brands are like icebergs

    Future brands are like icebergs

    We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that surface the total mass of the iceberg is hidden. In fact 7/8 of the iceberg is hidden […]

  • Dear Saab. Your Site Sucks

    Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then […]

  • The Social Formula For Small Business Owners

    About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

  • 3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

    Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]

  • What Does The New York Times Know That We Don't?

    A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on […]

  • Logistics innovated with Augmented Reality

    United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs. It’s smart, it’s branding and it’s innovation! SwissMiss got me hooked up.

  • New York Times reinvents online newspaper reading with a new skimmering interface

    Yesterday ReadWriteWeb reported on a new article skimmer interface over at New York Times. It’s a stunning new way to let you quick read the headlines of all the latest news from the Sunday Times. The simplicity of this thing is striking yet genius. And as often before it turns out that content, usability and […]

  • Absolut.com gets a more user friendly user interface but I lack Innovation.

    One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]

  • More than 80% use Google instead of the actual URL when visiting a brand website.

    In order words. You sure as hell wanna make sure that brand of yours is found among the top searches on Google. SEO is more important than ever. Building websites that get listed and linked up is key. So, if you wanna get our management team on board, do the following 3 steps: Print this […]

  • 18 rules the best web developers follow and another 2

    As I’m sitting listening to people on stage talking about viral communication a great post flips by in my RSS reader. The post talks about 18 rules that the best web developers follow. The list is a great compilation of what’s important. Still I’d like to ad two rules.  Hey, before you read – feel […]

  • 3 dimensional navigation by Microsoft Research

    Microsoft Research is obviosly a pretty cool playground. At first glance you might think this is another video of Microsoft Surface, but it’s not. This new 3D monitor/touch screen is called Second Light and it at least makes my brain go wild. Imagine what you could do with this thing if you had one to […]

  • First came the voice, then came the finger and now comes the voice again

    Aha. So you’re still at home crying about that car you drove of the bridge while texting ‘Look, I can drive without holding the steering wheel’. Well, not to worry. Vlingo has got just the thing for you. These guys have launched an application that allows mobile phone users to speak and look-up information such […]

  • Blog of Ronnestam on iPhone

    If you got an iPhone. If you every now and then visit Ronnestam.com. Then you’re in for a new experience optimized for your phone. Thanks to the excellent plugin WPTouch I’ve made sure the site loads faster, is easier to use and renders better on iPhone. Now you know.

  • Facebook hits 100 million users

    I presented an idea in front of the board members of a leading Swedish company a while ago when one of them suddenly, quite downgrading, commented on the lack of history in terms of best practise comparison in my case. “How can you even suggest an idea that isn’t supported with at least 5 years […]

  • The 10 commandments of webdesign

    Business Week posted a great article on the 10 commandments of webdesign. The list is short but well thought thru. Thou shalt not abuse Flash. Thou shalt not hide content. Thou shalt not clutter. Thou shalt not overuse glassy reflections. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of […]

  • Broadband + Slideshare + Usability = I love you

    Wow. Finally back online at home after 8 weeks of surfing the net on a mobile broadband connection. And even though that works ok it doesn’t compare to 24mbit. I’ll celebrate my “homecoming” with sharing one of my favorite sources of inspiration – Slideshare.net. If you haven’t visited that site yet you’ve defentely missed out […]

  • Corporate blogging could be a low-cost, high return marketing tool

    More and more companies out there spend more time blogging and less money on traditional advertising. Blogging can potentially be the perfect marketing tool for a small business IF you know how to handle it. MarketingVOX has a post for you people out there who want to know more. The post gives 10 tips. 1. […]

  • The art of signing people up

    Tim Bednar at Turtle Interactive has written one of the most valuable posts/articles I’ve ever seen about signing people up. Tim has reviewed the sign up design and functionality of Freshbooks, Backpack, Dropsend, Vyew, Blinksale, Remember the Milk, Scrapblog, Crazy Egg, 30boxes, Blogger, del.icio.us, Flock, Give Meaning, Kiko, My Pick List, Titlez, CRM from Zoho, […]