10 years ago I made some predictions. True or false?
Hey. As you know I’ve been writing my blog for quite some time now. Every now and then I’ve boldly stuck my nose out and predicted the future. But how right am I? Well, today we’re going to find out. As we all know, predicting the future is a risky business. Back in 2013, I […]
The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]
How I would run an advertising agency today to prepare for tomorrow
We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]
A prototype – SJ and a journey into the future
You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]
After 3D comes 4D
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the […]
GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality
Would you wear a pair of these? I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but […]
In 10 years from now you will…
…have the opportunity to be a passenger in your own driverless car. …own storage of material for your 3D printer. …not need to carry a credit card. …have two or three mobile phones or whatever you’ll call them. …control all electronics in your house with your mobile. …be talking to a Japanese in Japanese without […]
The three components of future brands
Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]
The constantly growing world of inspiration needs to keep growing. Sharing is caring!
Fashion de’luxe! Today I was looking for some ideas on Down Jackets (as I’m a partner in a clothing brand…will get back to that another day ). Google. Push. Search. Bang. My browser explodes with all kinds of wonderful inspiration. A couple of clicks later I’m reading this Frensch blogger on clothing that have posted […]
How To Successfully Identify A Future Trend
I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!
Here's the latest iPhone app that….naa
Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.