Tag: facebook
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What comes after Facebook? A social world?
Almond Butterscotch named his photo Connected and lonely That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort […]
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Stay Ahead Of The Competition – Here is How I Do It.
Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]
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Why You Should Wait To Use Facebook Email
Yesterday Facebook mail was launched here in Sweden and it’s been said it’ll be a game changer. This morning I had to give it a go. After all, if I’m supposed to use it in one way or another it’s good to know how it works…or not works. After a quick analysis I’d say
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Turn Your Business Into A Smarter Social Business
A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for […]
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3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]
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Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.
Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en […]
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All Your Brands Are Belong To Us
Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]
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Google ads another weapon in the fight for change
Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about. I […]
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Mike Arauz got branding of tomorrow wired
Found that great qoute by Mike Arauz on Advertising Lab
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It’s not about learning how to use Social media but instead learning about how to constantly change
Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]
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After all, were only humans
Following my new years prediction it’s easy to suddenly find oneself trying to write smart posts. But there’s one thing we must never forget – communication and especially advertising is relying on loaned time. Once our target group think we become boring we loose them! Whatever you do and whatever the purpose never forget to put […]
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Facebook deliver the crowds – CNN deliver the Barack Obama Inauguration
So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th. It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting […]
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Get your clown suit ready if you wanna reach out to consumers in 2009
A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]
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Brand and communication predictions for 2009 by Johan Ronnestam
Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]
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Facebook hits 100 million users
I presented an idea in front of the board members of a leading Swedish company a while ago when one of them suddenly, quite downgrading, commented on the lack of history in terms of best practise comparison in my case. “How can you even suggest an idea that isn’t supported with at least 5 years […]
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Where in the world is the social buzz?
So, you’re into communication and you know you have to at least try some social media activities in order to be on track with your competitors. You meet up with your consultants who says Facebook is the shit…ah mean Myspace…eh, LinkedIn…nooo Twitter…maybe… You get it. It’s a jungle out there and planning has taken […]