Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?
The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]
Microsoft Courier makes me go bananas – in a good way
Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product. But today I ran into yet […]
Microsofts Future Interface Bonanza
A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]
Can XBOX360 Natal really be this good
About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A. The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, […]
Prediction nr:3 is coming up as Steve Ballmer talks about Focus on TV
In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was “Advertising will move into the TV sofa again”. The trend forecast was based on the idea that both Microsoft and Apple will in one way or […]
Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.
So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]
Prediction nr 9 from Daytona Sessions 2007 is on it's way
Last year in November at Daytona Sessions I was asked to predict 10 things that would change how we use the Internet in 2012. Number 9 was: Microsoft will compete with Google on it’s home turf – search. As an example I brought forward the idea that the buying of Facebook would lead to a future […]
Blitzkrieg has started
It turns out there’s a plan behind everything. Microsoft launched part two of their Blitzkrieg against Apple. The strategy behind this one is obvious. Apples turned Microsoft into a boring nerd with their Apple vs PC commercials. Microsoft now puts a face on those nerds. Classic strategy. Choose an enemy. Become David and challenge Goliath. […]
Microsoft drops Jerry and Bill and strikes back at the Apple.
According to several blogs, blogs, blogs Microsoft is shutting the Bill Gates & Jerry Seinfeild down before we even got to like the guys. I’ve been writing about this campaign before. This latest campaign from the gigantic PC dragon was heading in one direction now they’re turning in another. New York Times reports Microsoft has […]
Microsoft’s new advertising might very well be the most interesting case to follow ever
Microsoft has released their second episode of Jerry Seinfield & Bill Gates. It’s a 4.32 minute long episode where Jerry & Bill spend time with a ‘real’ family. The whole thing is very interesting as it’s the most profitable company in the world that is releasing a whole new tone of voice. They will spend […]
Microsoft pairs Bill Gates & Jerry Seinfeld in their latest TVC
It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune. Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more […]
Microsoft is adding a 6th gear to Live search
Caught this post the other day on Techcrunch about Microsoft’s new way of attracting search traffic. What’s impressing is that this new Live Search Cashback is both a way to attract new people to Live Search and a challenger to Pricerunner, Kelkoo, Compricer and other price comparison services. Yesterday Techcrunch followed up on it’s […]