Tag: twitter
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Stay Ahead Of The Competition – Here is How I Do It.
Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]
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Turn Your Business Into A Smarter Social Business
A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for […]
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3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]
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Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.
Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en […]
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All Your Brands Are Belong To Us
Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]
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RIP Michael Jackson
Early this morning I stood in the ‘Story’ bar in central Stockholm and explained to one of my friends what Twitter is all about. As I explained trending topics I noticed RIP MJ hitting the charts and of course Tweeted it myself. Michael had been declared dead only minutes earlier when people went crazy on […]
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Twitter is turning green for the people of Iran
The image you’re looking at above is my first page on Twitter when searching for the #iranelection. Notice the fact that a lot of those avatars have turned green? That’s the Twitter way of saying we support your fight for freedom! Sites like HelpIranElection and IranGreenThumbnails help you color yours. CreativeBits provide a set of […]
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Tweet and you shall be followed anywhere…anyhow.
People tend to share a lot of information online and not the least on Twitter. All that information is possible to access by using the Twitter API. Jer Thorp, digital artist, thought about that for a while and then he decided to extract and visualize travel information from people’s public Twitter streams by searching for […]
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If Alfred Hitchcock lived today
As Twitter grows bigger and bigger I came to think of Alfred Hitchcock’s movie The Birds. What looks like a flock of beautiful birds end up being our worst nightmare.
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There's a lot of buzz about Twitter and here's a tip about another 100
Everyone are going bananas over Twitter and the marketing potential with micro blogging. People who are into it are totally sold. People who are not doesn’t understand jack shit. The thing with Twitter is that you’ve gotta get yourself in there, start listening to the twitter and slowly adapt to a strange new culture. Once […]
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Skittles innovates their brand through the use of widgets and social media
Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano […]
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It’s not about learning how to use Social media but instead learning about how to constantly change
Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]
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Updated: Dalai Lama joins [did not] Twitter and nothing will ever be the same [still goes]
[updated] It turns out someone fooled us all and created the Dalai Lama name on Twitter. At more than 16,000 followers in one weekend, the fake Dalai Lama was one of the fastest growing accounts that Twitter has ever seen. If you didn’t know about Twitter before you’ll definitely learn about it now. The American microblogging service has […]
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People powered journalism outbeats mainstream media when reporting on the Hudson River crash
Yesterday Janis Krums found himself on a ferry outside New York witnessing the Airbus that made an emergency landing in the Hudson River. Only seconds later his first Tweet appeared on Twitter with a link to TwitPic and his now world famous photo of people leaving the plane. Later during the day pictures started to […]
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Facebook hits 100 million users
I presented an idea in front of the board members of a leading Swedish company a while ago when one of them suddenly, quite downgrading, commented on the lack of history in terms of best practise comparison in my case. “How can you even suggest an idea that isn’t supported with at least 5 years […]
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Where in the world is the social buzz?
So, you’re into communication and you know you have to at least try some social media activities in order to be on track with your competitors. You meet up with your consultants who says Facebook is the shit…ah mean Myspace…eh, LinkedIn…nooo Twitter…maybe… You get it. It’s a jungle out there and planning has taken […]