Category: Creativity
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AI and Chat GPT4. To be or not to be?
Artificial Intelligence (AI) has been progressing at a remarkable pace in recent years, and Chat GPT4, the latest development, is no exception. While some eagerly await its open release, others call for its prohibition. How should we view this emerging technology? As with any innovation, it’s crucial to examine Chat GPT4 critically, considering the ethical […]
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Build your brand stronger than ever. 9 things to think about!
In today’s competitive market, building a strong brand identity is crucial for businesses. This blog post highlights nine key components that are essential for creating a successful brand, including authenticity, sustainability, design quality, innovation, grassroots movements, differentiation, creativity, brand expression, and strategic financial management. By making sure these components are part of your branding strategy, […]
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Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals
Today, I was listening to a live cast by Jesper Åström titled ‘Defend your brand budget’, where he and Rodrigo Pozo Graviz discussed the importance of branding in the context of SEM/SEO and marketing campaigns. While their insights were valuable, I couldn’t help but feel that there was a missing piece to the puzzle – […]
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Case: The branding and launch of BAUX Acoustic Pulp.
The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX. When me and my co-founders started BAUX, we had a simple idea; That acoustic materials […]
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Follow your inner voice!
When you seek to brand a company, product or service you always start with the reason for being. In the same way you should always look for your reason for being when you think about your next chapter in life. Not which company you aim to work with or business idea you want to bring […]
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The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]
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How I would run an advertising agency today to prepare for tomorrow
We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]
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BAUX, Branding & the Acoustic 3D Pixel
As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we’ve set out to create a sustainable global design brand set out to rejuvenate the construction industry. Friends of mine were somewhat puzzled when I told them what BAUX […]
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Case: Branding the Volvo Ocean Race – The worlds finest off shore race
Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]
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Case: The Marginalen and Fredrik 'Benke' Rydman story continues.
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the […]
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Design and creativity sells. Have a look at Miss Ko if you don't believe me.
I wrote a blogpost the other day about design and why it’s important for future brands. Then today I ‘ran‘ into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant in France named Miss Ko. Miss Ko is an
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Why design is essential to future branding
I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track. Why is design an essential part of […]
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Fulfil your dreams by not thinking like other people. Learn from Mike Basich!
Way back in Tignes. Me, Tina, Andy, Mike and Greger in front. Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in […]
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After 3D comes 4D
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the […]
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The most worthless question and the question to die for!
What are you doing tomorrow? Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey […]
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Reference stand in your way for future success
Jan Boklöv hade a totally different idea on how to do ski-jumping. At first he wasn’t aloud to jump V-style even though he flew a lot longer. Finally people had to give in and he changed the sport. One of the most common responses one gets when presenting an a brand new idea or outlining […]
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Do you remember what…
…sport you loved when you were a teenager? …name your first love had? …your favorite playground looked like when you were a kid? …games you used to play after school? …your favorite color was when you were young? …music you listened to? …how your childrens room looked like? …authors you used to read? …color your […]
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Deciding on things in a creative process. 5 things to think about.
Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can. I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the […]