Tag: social networking
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Do something great this saturday morning!
This morning I’ve spent some time on Kiva.com relending money to entrepreneurs across the globe. The last thing one is told to do is to introduce Kiva to my friends and by doing so help Kiva reach more entrepreneurs. Since I’ve got a blog with some traffic I thought I might as well paste the […]
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Recruit your own brand army and equip them with grenades, fighter jets and guns…or end up like Domino’s Pizza
Domino’s Pizza has gotten themselves into a lot of trouble thanks to one of their employees. What’s interesting is the fact that they’ve ended up there even though they’ve done their homework on online presence. What’s lacking is obviously enough brand fans. ReadWriteWeb reports on a video broadcast by two of Domino’s employees. The video […]
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If Alfred Hitchcock lived today
As Twitter grows bigger and bigger I came to think of Alfred Hitchcock’s movie The Birds. What looks like a flock of beautiful birds end up being our worst nightmare.
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Skittles innovates their brand through the use of widgets and social media
Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano […]
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If you wanna get some brand love tomorrow you better get into the conversation today
Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]
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Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort
Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A […]
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Get your clown suit ready if you wanna reach out to consumers in 2009
A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]
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Absolut.com gets a more user friendly user interface but I lack Innovation.
One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]
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This christmas. Lend your money to people in the developing world.
I have just finished sending my christmas gifts. This year I’ve skipped the Porsches and the Learjets. Instead I registered an account on Kiva.org. Apart from a loan to Ms Chhum Sreng I’ve bought loads of gift certificates. These ones became the perfect christmas gift. Kiva, that I found on Jardenberg.se is the world’s first […]
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Why conversational marketing is the communication of tomorrow
In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]
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A glimpse of what to come
ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies. Hmm what the heck does that mean? Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, […]
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How to kick start a viral
There’s a lot of talk about viral marketing and especially YouTube video virals. Brands and agencies seems to think that viral marketing is a viable marketing method. It COULD be. But it might just as well FAIL big time. Of course it depends on the actual video but many great virals have been doomed to […]
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Jigsaw has risen from the dead and promotes SAW 5 on YouTube
The creators behind SAW – one of the scariest horror movies ever has created a creepy video where Jigsaw, risen from the dead, promotes a competition on YouTube. A simple but smart concept where the man in the mask tells people to visit YouTube.com/SAW5. The video above featuring Jigsaw has gained 3,139,460 views in 6 […]
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Mobile + GPS + Camera + 3G + social networks = Live tagging
Richard Gatarski wrote on his blog earlier today about a new iPhone app called Sekai Camera. It’s so cool so I just had to spread the news. The Sekai Camera was presented by TonchiDot on TechCrunch50 earlier in september. This new app makes it possible to combine online data with offline positions. Basically, if you […]
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Why mobile advertising is not the future and mobile value is.
Since the mobile established it self as the ONE personal communication tool advertising agencies, brands and mobile technology enthusiasts has always raised it as the future place of advertising. And the more people that get their hands on a mobile, the more people seem to think that we will all walk around and view things […]
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Swedish Bloggy is out there
Last friday I had a lunch with serial entrepreneur Johan Ejermark. Among other things Johan has managed to have 30000! people report the stats from Swedish sport events in his company Everysport. A hamburger and some french fries later I was eager to get my hands on a beta login to Bloggy, a new Swedish Jaiku/Twitter clone. […]
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adidas Techfit launched
The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed depending on which market or language you prefer. The […]
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Broadband + Slideshare + Usability = I love you
Wow. Finally back online at home after 8 weeks of surfing the net on a mobile broadband connection. And even though that works ok it doesn’t compare to 24mbit. I’ll celebrate my “homecoming” with sharing one of my favorite sources of inspiration – Slideshare.net. If you haven’t visited that site yet you’ve defentely missed out […]