Blog of Johan Ronnestam

Category: Software

  • Stay Ahead Of The Competition – Here is How I Do It.

    Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • 2010 Is Coming To An End. Here Are Some Things I Did

    Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events […]

  • The Social Formula For Small Business Owners

    About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

  • The Essential Guide On How To Start And Configure A Blog That Rocks The World

    I have gotten the question over and over again from people, organizations and brands: “How do we start a blog the right way” – I’ve decided to put my advice into writing. Some of you might think this post is unnecessary. Other people have written about this already. I thought so too until I started […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • 10 Reasons Why The Screens Are Coming in 2010

    The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’. A couple of month back I got my Amazon Kindle. I blogged about the Microsoft […]

  • A Larger-Than-Life Multi Touch Experience That Will Blow Your Customers Away

    It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space. Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful […]

  • The Ultimate Mood and Storyboard Application

    Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. […]

  • Microsofts Future Interface Bonanza

    A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]

  • 21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

    And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, […]

  • Logistics innovated with Augmented Reality

    United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs. It’s smart, it’s branding and it’s innovation! SwissMiss got me hooked up.

  • RFID, the next big thing in products…eh…houses…everywhere!

    If you yet haven’t heard about RFID you better click that word now cause in a couple of years you’ll be walking in boots that will either kick you out of the bar or let you pass the queuing crowd. That and what ever you can think of is what RFID will be used for. […]

  • Get your kid high on Scratch

    My parents always thought I spend to much time in front of my computer. Personally I’m afraid my kids won’t spend enough time there. If there’s anything I’m sure of its the fact that kids growing up with a sound relation to computers will create a strong platform for the rest of their life. This […]

  • What the font was that?

    That’s more or less the name of this ingenious new iPhone app that let’s you identify a font purely by taking a photo of it. I downloaded it and tried it – it’s a killer app! As often before it’s Miss Swissmiss that delivered the news about the Whatthefont app.

  • Controlling your brand with creative excellence

    Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one […]

  • And here comes the Palm Pre

    In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me […]

  • So you think Minority Report is a fantasy?

    Well, think again. Here’s the G-speak spatial operating environment from Oblong Industries. Finding traffic from Daytona’s del.icio.us account led me straight to the source.

  • A glimpse of what to come

    ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies.  Hmm what the heck does that mean? Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, […]

  • First came the voice, then came the finger and now comes the voice again

    Aha. So you’re still at home crying about that car you drove of the bridge while texting ‘Look, I can drive without holding the steering wheel’. Well, not to worry. Vlingo has got just the thing for you. These guys have launched an application that allows mobile phone users to speak and look-up information such […]

  • Here's a tip on how to waste 2 hours of your morning

    My CV. That’s what this first visualization above is. I was reading ReadWriteWeb this morning when I spotted a nice tag cloud that visualized Web 3.0. After following that link I found Wordle.net. Wow. Wordle let’s you visualize words with typography, colors and different layouts. There’s 3 options. Either you go ahead and paste a bunch of text into the tool, […]

  • Web 2.0 for your business

    In a week or two I’ll post a series of tips for entrepenurs on how you can keep your costs low with the help of Web 2.0 services. However, until then you should make sure to read a post over at ReadWriteWeb on the same subject. Great read.

  • Playground for font lovers

    FontStruct is the ultimate playground if you wanna get into creating your own fonts. Online and all! Go.  

  • Corporate blogging could be a low-cost, high return marketing tool

    More and more companies out there spend more time blogging and less money on traditional advertising. Blogging can potentially be the perfect marketing tool for a small business IF you know how to handle it. MarketingVOX has a post for you people out there who want to know more. The post gives 10 tips. 1. […]

  • Tooble is cool

    Sometimes you see things you just have to share but you don’t have time to write something intelligent. Tooble is one of those things. Then you go to the ‘About’ section and copy/past. Said and done: Tooble is a brand new program designed to bring the of content on YouTube straight to your iPod. In […]

  • Face recognition over at Myheritage.com

    Few things makes me act on Facebook. I’m sort of tired of all these applications. However I spotted that some of my friends had performed face recognition on Myheritage.com. That made me curious. I was positively surprised. Not about who I resembled but how the application worked. Give it a try and create your own […]

  • Varsågod. Here are my Netvibes feeds

    I read somewhere that ‘sharing is caring’. So, I thought why not start 2008 with a gift to the readers of my blog. I’m using Netvibes as my startpage to keep track of things I’m interested in. My life wouldn’t work without my feeds. Thanks ALL of you that spend your time writing the things […]

  • Netscape – Rest in peace

    Yesterday Netscape announced on their blog: End of Support for Netscape web browsers The fact that Netscape end their support for their web browsers marks the end of an era. My first browser was the Mosaic. Back in 93´there weren’t that many to choose from. But in 94′ Netscape 1.0 was launched and shortly after […]

  • Google SketchUp made us buy a new house

    Me and my girlfriend bought a house yesterday in Täby, Sweden. And it was Google SketchUp that forced us. The house looked kind of boring on Hemnet (a site where you browse for objects) but it was in our price range. So, what the heck, we’ll go there and take a look. Once there, the […]