Blog of Johan Ronnestam

Tag: apple

  • On the future of Apple and iOS7

    Yesterday I installed iOS 7 on my daughters iPhone. Shortly after she came up to me crying. I asked her what was wrong? – It’s so ugly she said. What is? – Everything daddy! This morning I woke up early and had some fun in photoshop. Is this the future of Apple?

  • The Essentials Of Great Branding Building

    There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no […]

  • Here's To The Crazy Ones

    I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To […]

  • So What About Volvo? Does Your Site Suck Too?

    Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo […]

  • I Think I Can Beat Steve Jobs

    I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat […]

  • "It's Gonna Change The Way We Do The Things We Do Everyday"

    Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • 10 Reasons Why The Screens Are Coming in 2010

    The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’. A couple of month back I got my Amazon Kindle. I blogged about the Microsoft […]

  • What Does The New York Times Know That We Don't?

    A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on […]

  • Mary Meeker Delivers the Hard Facts in Your Face

    Last week I got hold of this presentation held by Mary Meeker, Managing Director Morgan Stanley at the Web 2.0 Summit San Francisco. It’s one of the more important time stamps I’ve seen the last couple of years. This one was created two days before Apple reported on their second quarter – beating the rest […]

  • Why should I blog about iPhone 3.0 ?

    When so many others has done the job already. Go visit them in english or swedish.

  • The mobile applications of the future…

    This morning I’m reading an article in Svenska Dagbladet about the mobile applications of tomorrow. It talks about the Swedish Mobile Life project supported by Sony Ericsson, Microsoft, Telia among others. About the same time I’m watching this video below where The Mentalists play a cover on the song Kids by MGMT on their iPhones […]

  • Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.

    The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen) All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet […]

  • Controlling your brand with creative excellence

    Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one […]

  • And here comes the Palm Pre

    In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me […]

  • Prediction nr:3 is coming up as Steve Ballmer talks about Focus on TV

    In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was “Advertising will move into the TV sofa again”. The trend forecast was based on the idea that both Microsoft and Apple will in one way or […]

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • The Steve Jobs delivers insights on life at Stanford

    I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]

  • One link for the English guys och en för svenskar – and they're both about Steve Jobs

    Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the […]

  • Is MobileMe the iTunes killer?

    Ok. I know this may sound like a far fetched idea. But one thing that I’ve always loved is when companies managed to structurally bind me to their service or product. (I don’t love it, but I’m impressed) Think Bank. In order for me to log on and manage my bank account I have to […]

  • Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.

    So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]

  • Damn. I'll be out of money

    But it’s worth it. Apple released their new Mac Book Pro and I was seriously thinking about buying a used one until I saw the specs on this beauty. Well at least I can say I really need the extra power, the ‘glassy’ touchpad and the unibody construction — a seamless enclosure carved from a […]

  • Blitzkrieg has started

    It turns out there’s a plan behind everything. Microsoft launched part two of their Blitzkrieg against Apple. The strategy behind this one is obvious. Apples turned Microsoft into a boring nerd with their Apple vs PC commercials. Microsoft now puts a face on those nerds. Classic strategy. Choose an enemy. Become David and challenge Goliath. […]

  • Microsoft drops Jerry and Bill and strikes back at the Apple.

    According to several blogs, blogs, blogs Microsoft is shutting the Bill Gates & Jerry Seinfeild down before we even got to like the guys. I’ve been writing about this campaign before. This latest campaign from the gigantic PC dragon was heading in one direction now they’re turning in another. New York Times reports Microsoft has […]

  • Microsoft pairs Bill Gates & Jerry Seinfeld in their latest TVC

      It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune. Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more […]

  • Steve Jobs – a natural born marketing man

    Wise word from Steve Jobs as he held his speech to the employees at Apple when returning to the company 1997. Thanks Alexander for the tip.   

  • Shopping experience of tomorrow

    Quick note from London. As always I’m on the look-out for new gadgets. This time it led me to the Apple concept store on regent street. And as expected I didn’t find anything new since Apple seldom surprise you instore. The new things turn up online first. But what did make me go wow was […]